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About This Book
Entrepreneurship: The Art, Science, and Process for Success
ISBN: 9781260682427
Entrepreneurship: The Art, Science, and Process for Success is a comprehensive textbook designed for students and educators in the field of entrepreneurship. This book is a go-to resource for anyone looking to understand the core principles of starting and managing a small business.
Who Uses It?
Primarily, this book is used by students and instructors in introductory entrepreneurship courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of entrepreneurship, including professionals looking to refresh their knowledge or expand their understanding of business principles.
History and Editions
The 4th edition of Entrepreneurship: The Art, Science, and Process for Success has been updated to address user feedback, incorporating the latest research and discussions on entrepreneurial practices. This edition includes detailed updates on the art and science of entrepreneurship, emphasizing practical examples and processes that have proven themselves over decades of research and experience. The book is designed with an adaptive learning approach, helping students learn the art, science, and process of designing, starting, and managing a small business.
Author and Other Works
Charles Bamford is the author of Entrepreneurship: The Art, Science, and Process for Success. Charles Bamford is known for his engaging and practical approach to teaching entrepreneurship, making complex concepts clear and accessible to students. His expertise in the field ensures that the book remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers core concepts in entrepreneurship, including detailed explanations and practical examples.
- Adaptive Learning Tools: The text includes adaptive learning tools that help students learn the art, science, and process of entrepreneurship.
- Real-World Approach: Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, helping them think critically to develop a plan to survive in the ever-changing business world.
- Business Plan Development: The authors built the entire book around building a plan so that at the end of the course, students will have crafted their own business plans.
Detailed Information
ISBNs and Formats
Hardcover: ISBN-13: 9781260682427
eTextbook: ISBN-13: 9781260682434
eTextbook: ISBN-13: 9781260682441
Publication Details
Publisher: McGraw Hill
Publication Date: February 1, 2021
Number of Pages: 368
Language: English
Other Editions and Formats
The book is available in various formats, including hardcover and eTextbook editions. The exact availability of other formats may vary based on retailer offerings.
Related ISBNs
- Hardcover: ISBN-10: 1260682420
- eTextbook: ISBN-10: 1260682434
- eTextbook: ISBN-10: 1260682441
Additional Information
For more information about accessibility features and inclusive access options, please visit the McGraw Hill accessibility page or contact them directly at accessibility@mheducation.com.
