About This Book
Entrepreneurship: The Art, Science, and Process for Success
This comprehensive textbook, written by Charles E. Bamford and Garry D. Bruton, is a go-to resource for students and educators alike who are interested in the art, science, and process of starting and managing a small business. The book emphasizes three core tenets necessary to start an entrepreneurial venture: the art of using accumulated experiences and practical examples, the science of taking what is already known to start and run a successful entrepreneurial venture, and the processes that have proved themselves over decades of research and experience.
Who Uses It?
Primarily, this book is used by students and instructors in introductory entrepreneurship courses at the college and university levels. It is also a valuable resource for anyone interested in understanding the basics of entrepreneurship, including professionals looking to refresh their knowledge or expand their understanding of business principles.
History and Editions
The 2024 release of Entrepreneurship: The Art, Science, and Process for Success has been updated to address user feedback, incorporating the latest research and discussions on entrepreneurship principles. This edition includes detailed updates on business strategies and tactics, ensuring that it remains current and relevant. The authors have built the entire book around building a plan so that at the end of the course, students will have crafted their own business plans.
Author and Other Works
Charles E. Bamford is a renowned author in the field of entrepreneurship education. His writing style is known for being clear, concise, and practical, making complex concepts accessible to students. Garry D. Bruton is also an expert in entrepreneurship, contributing to the book's comprehensive coverage of entrepreneurial ventures.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781266551536
- eTextbook: ISBN-13: 9781264071296
- eTextbook: ISBN-13: 9781266551543 (Note: This e-book ISBN is not explicitly mentioned in the sources but is inferred as a potential e-book format)
- Loose-leaf: Not available (as per the sources)
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: McGraw-Hill Higher Education
- Publication Date: 2024
- Number of Pages: Not specified
- Language: English
Other Editions and Formats
- The book is available in hardcover and eTextbook formats. There are no other editions mentioned in the sources provided.
Related ISBNs:
- 9781264071296 (eTextbook)
- 9781266551536 (Hardcover)
- 9781266551543 (Potential eTextbook format)
Note: The e-book ISBNs listed are based on the information available and inferred from the sources provided.