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9780538441223

Entrepreneurship Ideas in Action

by Greene, Cynthia L.
  • ISBN13:

    9780538441223

  • ISBN10:

    0538441224

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2005-03-08
  • Publisher: South-Western Educational Pub
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Summary

ENTREPRENEURSHIP: IDEAS IN ACTION takes students step-by-step through the entire process of starting and running a business. Creating a business plan is covered extensively, and a business plan project is part of every chapter. Each chapter ends with a Case Study and a BPA, DECA, or FBLA Prep to help students prepare for competitive events. Highlights of real entrepreneurs' pitfalls present the realities of entrepreneurial challenges. Loaded with activities, updated computer applications, new Internet activities, and an enhanced Web site, this text helps students launch their business ideas.

Table of Contents

Should You Become an Entrepreneur?
What Skills Do Entrepreneurs Need?
Entrepreneurs in a Market Economy
Select a Type of Ownership
Developing a Business Plan
Identify and Meet a Market Need
Finance, Protect, and Insure Your Business
Choose Your Location and Set Up for Business
Market Your Business
Hire and Manage a Staff
Record Keeping and Accounting
Financial Management
Use Technology
Meet Your Legal, Ethical, and Social Obligations
Growth in Today's Marketplace
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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