Entrepreneurship and Small Business Management

by Meyer, Earl C.; Allen, Kathleen R.

• ISBN13: 9780026440691
• ISBN10: 0026440695
• Edition: Teacher
• Format: Hardcover
• Copyright: 2000-06-01
• Publisher: Glencoe/McGraw-Hill School Pub

Table of Contents

UNIT 1 Going into Business for Yourself
What is Entrepreneurship?	2	(16)
Entrepreneurship and the Economy	3	(9)
The Entrepreneurial Process	12	(6)
Review	16	(2)
Your Potential as an Entrepreneur	18	(16)
Why Be an Entrepreneur?	19	(4)
What Does It Take to Be an Entrepreneur?	23	(11)
Review	32	(2)
Recognizing Opportunity	34	(18)
Understanding Entrepreneurial Trends	35	(8)
Starting Versus Buying a Business	43	(9)
Review	50	(2)
Global Opportunities	52	(22)
Global Entrepreneurship	53	(7)
Ways to Enter the Global Market	60	(14)
Review	68	(2)
Identifying Opportunities	70	(4)
UNIT 2 Researching and Planning Your Venture
Feasibility and Business Planning	74	(16)
Feasibility Analysis: Testing an Opportunity	75	(5)
The Business Plan	80	(10)
Review	88	(2)
Market Analysis	90	(16)
Doing Market Research	91	(7)
Industry and Market Analysis	98	(8)
Review	104	(2)
Types of Business Ownership	106	(14)
Sole Proprietorships and Partnerships	107	(6)
Corporations	113	(7)
Review	118	(2)
The Legal Environment	120	(20)
Legal Issues Facing Start-Ups	121	(7)
Handling Government Regulation	128	(12)
Review	138	(2)
Site Selection and Layout Planning	140	(22)
Site Selection	141	(9)
Physical Layout	150	(12)
Review	156	(2)
Analyzing A Market and Choosing A Site	158	(4)
UNIT 3 Managing Marketing Strategies
The Marketing Plan	162	(18)
Developing the Marketing Mix	163	(7)
Reviewing and Revising the Marketing Plan	170	(10)
Review	178	(2)
The Price Strategy	180	(18)
Price Strategy Considerations	181	(8)
Calculating and Revising Prices	189	(9)
Review	196	(2)
The Promotion Strategy	198	(18)
Developing a Promotional Mix	199	(11)
Budgeting and Implementing Promotional Plans	210	(6)
Review	214	(2)
The Promotion Strategy---Developing and Managing Sales	216	(20)
Organizing and Preparing a Sales Force	217	(7)
Planning, Directing, and Evaluating Sales	224	(12)
Review	230	(2)
Examining and Planning Promotional Strategies	232	(4)
UNIT 4 Managing Your Business Processes
Preparing and Planning to Manage	236	(16)
Entrepreneur of Manager?	237	(8)
Management Planning	245	(7)
Review	250	(2)
Managing Purchasing and Inventory	252	(16)
Purchase Planning and Management	253	(6)
Inventory Management	259	(9)
Review	266	(2)
Production Management and Distribution	268	(14)
From Idea to Product	269	(4)
Production and Distribution	273	(9)
Review	280	(2)
Managing Operations and Staffing	282	(18)
Managing Operations	283	(6)
Staffing and Company Policies	289	(11)
Review	298	(2)
Managing Human Resources	300	(20)
Developing and Keeping Human Resources	301	(5)
Motivating Your Employees	306	(14)
Review	314	(2)
Managing Operations	316	(4)
UNIT 5 Managing the Finances of Your Business
Financing Your Business	320	(16)
Financing the Small Business Start-Up	321	(5)
Obtaining Financing and Growth Capital	326	(10)
Review	334	(2)
Financial Management	336	(18)
Analyzing Your Finances	337	(7)
Managing Your Finances	344	(10)
Review	352	(2)
Accounting and Record Keeping	354	(22)
Keeping Records and Accounting	355	(11)
Financial Statements	366	(10)
Review	370	(2)
Estimating and Obtaining Financing	372	(4)
UNIT 6 Growing Your Business
Risk Management	376	(16)
Identifying Business Risks	377	(7)
Dealing with Risk	384	(8)
Review	390	(2)
Making Your Business Grow	392	(16)
Managing Growth	393	(7)
Challenges of Expansion	400	(8)
Review	406	(2)
Social and Ethical Responsibility	408	(16)
Social Responsibility	409	(5)
Ethical Responsibility	414	(10)
Review	420	(2)
Analyzing Risk and Identifying Trends	422	(2)
Glossary	424	(11)
Index	435