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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
UNIT 1 What Business Do You Want to Start?
1. Entrepreneurs Recognize Opportunities
2. Franchising
3. Finding Opportunity in an Existing Business
4. The Business Plan: Road Map to Success
Unit 1 Case Study: FastSigns
UNIT 2 Who Are Your Customers?
5. Creating Business from Opportunity
6. Exploring Your Market
Unit 2 Case Study: Nicole Miller Ltd.
UNIT 3 Integrated Marketing
7. Developing the Right Marketing Mix and Plan
8. Pricing and Credit Strategies
9. Integrated Marketing Communications
10. Marketing Globally
11. Smart Selling and Effective Customer Service
Unit 3 Case Study: Ken Done Galleries
UNIT 4 Finding, Securing, and Managing Financial Resources
12. Understanding and Managing Start-Up, Fixed, and Variable Costs
13. Using Financial Statements to Guide a Business
14. Cash Flow and Taxes
15. Financing Strategy: Debt, Equity, or Both?
Unit 4 Case Study: Bridgecreek Development
UNIT 5 Operating a Small Business Effectively
16. Addressing Legal Issues and Managing Risk
17. Operating for Success
18. Location, Facilities and Layout
19. Human Resources and Management
Unit 5 Case Study: Mo’s Chowder
UNIT 6 Leadership, Ethics, and Exits
20. Leadership and Ethical Practices
21. Franchising, Licensing, and Harvesting: Cashing in the Brand
Unit 6 Case Study: Avocent
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.