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About This Book
Entrepreneurship: Starting and Operating a Small Business, 5th Edition
ISBN: 9780135210529
Entrepreneurship: Starting and Operating a Small Business, 5th Edition, is a comprehensive textbook designed for courses in entrepreneurship, small business management, and starting a business. This book is a go-to resource for students and educators alike, offering a detailed exploration of the complex economic, financial, and professional considerations surrounding business ownership and operations.
Who Uses It?
Primarily, this book is used by students and instructors in entrepreneurship and small business management courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of starting and operating a small business, including aspiring entrepreneurs and professionals looking to expand their knowledge in business operations.
History and Editions
The 5th edition of Entrepreneurship: Starting and Operating a Small Business has been substantially revised to address user feedback. This edition includes updated case studies and revised content to reflect contemporary entrepreneurial successes. It provides a practical approach to starting a business by balancing real-world case studies with thoughtful instruction, helping students develop their business plans step by step.
Author and Other Works
The authors of Entrepreneurship: Starting and Operating a Small Business are Steve Mariotti and Caroline Glackin. Steve Mariotti is known for his expertise in entrepreneurship education and his ability to make complex business concepts accessible to students. Caroline Glackin brings her experience in business operations to the text, ensuring that it remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers core concepts in entrepreneurship, including detailed explanations and examples.
- Practical Approach: It provides a step-by-step guide to developing a business plan, making it easy for students to internalize different aspects of business ownership.
- Real-World Case Studies: The text includes real-world case studies that help students understand the practical applications of entrepreneurial concepts.
- Digital Tools: The book is available digitally as a standalone Pearson eText or via MyLab Entrepreneurship, which includes the Pearson eText and additional interactive tools to enhance learning.
Detailed Information
ISBNs and Formats
- Bound Textbook: ISBN-13: 9780135210529
- eTextbook: Available with MyLab Entrepreneurship (ISBN: 9780135637975)
- Rental Options: Available for rent through various retailers[2][5]
Publication Details
- Publisher: Pearson
- Publication Date: February 24, 2019
- Number of Pages: Varies by format
- Language: English
Other Editions and Formats
- 4th Edition: Available through Pearson and other retailers
- eTextbook with MyLab Entrepreneurship: ISBN-13: 9780135637975
- Related ISBNs:
- 9780135637975 (eTextbook with MyLab Entrepreneurship)
- 9780135210529 (Bound Textbook)
- 9780135637975 (eTextbook with MyLab Entrepreneurship)
This detailed information section provides a quick reference for all the available formats and sources for Entrepreneurship: Starting and Operating a Small Business, 5th Edition, making it easier to find and access the book in the preferred format.
