Entrepreneurship

by Weisblat, Irina; Sovak, Karel

• ISBN13: 9781605259055
• ISBN10: 1605259055
• Format: Paperback
• Copyright: 2012-08-21
• Publisher: Goodheart-Willcox Pub

Table of Contents

Entrepreneurship	p. 5
Entrepreneurial Careers	p. 5
Business Plan	p. 13
Ethics and Social Responsibility	p. 19
Explore the Opportunities	p. 25
Local and Global Opportunities	p. 25
Market Research	p. 31
Business Ownership	p. 39
Building the Business	p. 47
Site Selection	p. 47
Legal Issues	p. 55
Business Funding	p. 61
Examining the Four Ps of Marketing	p. 67
Product, Price, and Place	p. 67
Promotion and Selling	p. 73
Marketing Plan	p. 79
Managing the Business	p. 85
Management Functions	p. 85
Human Resources Management	p. 93
Purchases and Inventory Management	p. 101
Risk Management	p. 107
Financial Management	p. 115
Expanding and Exiting	p. 121
Business Growth	p. 121
Exit Strategies	p. 127
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