9780321183279

Envision : Persuasive Writing in a Visual World

by ;
  • ISBN13:

    9780321183279

  • ISBN10:

    0321183274

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2008-01-01
  • Publisher: Longman
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Concise, flexible, practical, and innovative: Envision is the first brief argument rhetoric designed for students learning to write in today's visual world. Flexible three-part organization. Instructors who want to focus on argument and rhetorical analysis can emphasize Part 1. Those who want more intensive work in research and source-based writing will focus on Part 2. For innovative courses that include visual design, oral presentation, and multimedia writing projects, Part 3 offers the most fully developed textbook coverage available in a brief rhetoric.

Table of Contents

Preface ix
Part I Exploration: Analysis and Argument
Introducing Visual Rhetoric
4(24)
Understanding Visual Rhetoric
5(1)
Thinking about the Visual
5(2)
Thinking about Rhetoric
7(1)
Writing about and with Visual Rhetoric
8(1)
Analyzing Images Rhetorically
9(6)
Analyzing a Cartoon Frame
10(2)
Analyzing Sequential Images
12(3)
Visual Rhetoric as Types of Persuasion
15(5)
Visual Rhetoric as Political Argument
15(2)
Comparing Black and White to Color Images
17(2)
Images as Social Commentary
19(1)
The Visual-Verbal Connection
20(2)
Writing an Analysis of Visual Rhetoric
22(2)
The Elements of Rhetorical Analysis
24(1)
Practicing the Art of Rhetoric
24(4)
Writing Projects
26(1)
For Added Challenge
26(2)
Understanding the Strategies of Persuasion
28(28)
Examining Rhetorical Strategies
29(2)
Thinking Critically about Argumentation
31(2)
Understanding the Rhetorical Appeals of Logos, Pathos, and Ethos
33(17)
Appeals to Reason
34(3)
Logical Fallacies
37(1)
Appeals to Emotion
38(3)
Exaggerated Uses of Pathos
41(2)
Appeals to Character and Authority
43(3)
The Brand Logo as Ethos
46(1)
Misuses of Ethos
47(1)
Exaggerated Ethos Through Parody
48(2)
Considering the Context of Time and Place
50(1)
Putting Persuasion into Practice
51(5)
Writing Projects
54(1)
For Added Challenge
54(2)
Analyzing Perspectives in Argument
56(38)
Perspective and Point of View
57(5)
The Argument of the Image
59(2)
The Parallel Between Photography and Writing
61(1)
Developing an Argumentative Thesis
62(5)
The Importance of Thesis Statements
63(3)
Peer Reviewing Your Thesis
66(1)
Your Angle on the Argument
67(5)
Constructing Persona
67(1)
Choosing a Rhetorical Stance
68(1)
Working with Position and Persona
69(1)
Student Writing: Position Papers, Angela Ragestar
70(2)
Exploring Multiple Sides of an Argument
72(3)
Writing Diverse Perspectives
74(1)
Student Writing: Multiple Sides Project (excerpt), Aisha Ali
74(1)
Understanding the Canons of Rhetoric
75(3)
Working with Arrangement in Argument
76(1)
Working with Style in Argument
77(1)
Perspectives and Possibilities
77(1)
Representing Multiple Sides in Your Argument
78(1)
Reading: Nora Ephron, ``The Boston Photographs''
79(7)
The Ethics of Visual Representation
86(2)
Photo Ethics in the Digital Age
87(1)
Constructing Your Own Argument
88(6)
Writing Projects
90(1)
For Added Challenge
91(3)
Part II Inquiry: Research Arguments
Planning and Proposing Research Arguments
94(29)
Asking Research Questions
95(3)
Constructing a Research Log
97(1)
Generating Topics
98(2)
Committing to a Topic
100(3)
Bringing Your Topic into Focus
103(6)
Graphic Brainstorming
103(2)
Webbing of Ideas
105(1)
Zooming in on a Topic
106(3)
Developing a Research Plan
109(4)
The Research Sketch
109(1)
The Research Freewrite
110(1)
Student Writing: Research Freewrite, Bries Deerrose
110(2)
The Research Abstract
112(1)
Student Writing: Research Abstract, Bries Deerrose
113(1)
Drafting a Research Proposal
113(2)
Shaping Your Research Hypothesis
115(3)
Drafting the Hypothesis
116(1)
Student Writing: Research Proposal (excerpt), Tommy Tsai
117(1)
Student Writing: Reflection Letter (excerpt), Tommy Tsai
118(1)
Asserting the Significance of Your Project
118(1)
Constructing Your Persona as a Researcher
119(1)
Planning Your Research Project
119(4)
Writing Projects
121(1)
For Added Challenge
121(2)
Finding and Evaluating Research Sources
123(37)
Visualizing Research
126(1)
Understanding Primary and Secondary Sources
127(2)
Developing Search Terms
129(2)
Evaluating Your Sources
131(8)
Evaluating Websites
131(5)
Evaluating Scholarly Sources
136(3)
Locating Sources for Your Research Argument
139(9)
Finding Primary Sources
139(4)
Searching for Secondary Sources
143(5)
Thinking about Field Research
148(4)
Student Writing: Field Research Inquiry Letter, Sean Bruich
150(1)
Evaluating Fieldwork and Statistics
151(1)
Creating a Dialogue with Your Sources
152(3)
Student Writing: Dialogue of Sources (excerpt), Amanda Johnson
154(1)
Note-Taking as a Prelude to Drafting
155(2)
Student Writing: Visual Annotated Bibliography (excerpt), Carly Geehr
156(1)
Implementing Your Research Skills
157(3)
Writing Projects
158(1)
For Added Challenge
159(1)
Organizing and Writing Research Arguments
160(38)
Sketching Your Draft in Visual Form
162(4)
Bubble Visual Maps
162(1)
Flowchart Visual Maps
163(1)
Physical Maps of Sources
164(1)
Storyboards as Visual Maps
164(2)
Moving from Visual Maps to Outline Strategies
166(6)
Crafting Detailed Outlines
168(1)
Experimenting with Order in Outlines
168(1)
Student Writing: Research Paper Outline, Lee-Ming Zen
169(2)
Thematic Rather than Chronological Arrangement
171(1)
Organizing Your Argument
172(2)
Working with Subheads and Transitions
173(1)
Avoiding Plagiarism
174(2)
Spotlight on Your Argument
176(1)
Working with Sources
177(4)
Integrating, Not Inserting Quotations
179(2)
Documention During Integration
181(1)
Effective Arrangement of Visual Evidence
181(5)
Placing Images in a Paper
183(2)
Citing Sources of Visual Images
185(1)
Graphs, Charts, and Statistical Data
185(1)
Drafting Your Research Argument
186(1)
Keeping Your Passion
186(1)
Making the Most of Collaboration
187(2)
Revising Your Draft
189(3)
Revision as a Continual Process
192(1)
Focusing on Your Project
192(6)
Writing Projects
194(1)
For Added Challenge
195(3)
Part III Innovation: Presentations and Visual Arguments
Composing Presentations
198(34)
Possibilities for Presentations
199(2)
Presentations with Embodied Rhetoric
200(1)
Using Visual Rhetoric in Presentations
201(1)
Attention to Purpose, Audience, Possibilities
202(3)
Transforming Your Research Argument into a Presentation
205(3)
Selection
206(1)
Organization
206(1)
Translation
206(1)
The Transformation in Action
207(1)
Considering Strategies of Design
208(2)
Ways of Writing for Diverse Presentations
210(8)
Writing for Oral Presentations
210(1)
Writing for Poster Sessions
211(1)
Writing for PowerPoint or Slide-Based Presentations
212(3)
Possibilities for PowerPoint
215(3)
Choosing Methods of Delivery
218(5)
The Rhetoric of Gesture
220(3)
Practicing Your Presentation
223(3)
Anticipating Problems and the Question-and-Answer Session
225(1)
Documenting Your Presentation
226(1)
Creating Your Own Presentation
227(5)
Writing Projects
230(1)
For Added Challenge
230(2)
Designing Visual Arguments and Websites
232(40)
Approaching the Visual Argument
233(3)
Decorum in Contemporary Arguments
236(1)
Crafting the Op-Ad as a Public Argument
237(7)
Parody in Visual Arguments
239(1)
Calls to Action
240(1)
Attending to Page Format
241(1)
Visual Juxtaposition in Op-Ads
242(1)
Student Writing: Op-Ad, Carrie Tsosie
243(1)
Producing the Photo Essay as a Persuasive Document
244(7)
Student Writing: Electronic Photo Essay, Ye Yuan
249(2)
Composing Websites as a Rhetorical Act
251(12)
Three Principles of Web Design
253(2)
Layout and Organization of Websites
255(4)
Effective Visual Choices
259(4)
Making Visual Collages, Montages, and Murals
263(6)
Student Writing: Photomontage, Yang Shi
264(1)
Montages with Voice-Over or Music
265(1)
Murals and Tactile Visual Arguments
266(1)
Student Writing: Mural, Lauren Dunagan
267(2)
Creating Your Visual Argument
269(3)
Writing Projects
270(1)
For Added Challenge
270(2)
Writing for Public and Professional Communities
272(29)
Anticipating Diverse Audiences
273(2)
Using Visual Rhetoric in Community Writing
275(4)
Designing Projects for Service-Learning Courses
275(2)
Student Writing: Community Newsletter/ Website, Gene Ma and Chris Couvelier
277(1)
Producing Work for Community Organizations
277(2)
Attending to Time, Purpose, and Subject
279(2)
Working with Branches of Oratory
279(2)
Public Discourses and Changes in ``Writing''
281(5)
Monuments and Community Conflicts
282(2)
Multimedia Expression of National Mourning
284(2)
Design as a Collaborative Process
286(4)
Producing Public Visual Rhetoric as a Team
288(2)
Visual Rhetoric for Local Communities
290(2)
Visual Rhetoric for the Professional Sphere
292(3)
Writing into the Future
295(1)
Forging Your Own Public Writing
296(5)
Writing Projects
299(1)
For Added Challenge
299(2)
Works Cited 301(4)
Credits 305(2)
Index 307

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