The Essential Guide to Rhetoric

by Keith, William M.; Lundberg, Christian O.

• ISBN13: 9780312472399
• ISBN10: 0312472390
• Additional ISBN(s): 9781319094195
• Format: Paperback
• Copyright: 2008-02-22
• Publisher: Bedford/St. Martin's
• More Book Details

About This Book

The Essential Guide to Rhetoric

ISBN: 9780312472399

The Essential Guide to Rhetoric is a comprehensive and accessible textbook designed to provide a balanced overview of core historical and contemporary theories of rhetoric. This book is an excellent resource for students and educators looking to understand the fundamental principles of rhetoric.

Who Uses It?

Primarily, this book is used by students and instructors in introductory and advanced courses on rhetoric, communication, and related fields at the college and university levels. It is also a valuable resource for anyone interested in understanding the basics of rhetorical theory, including professionals looking to refresh their knowledge or expand their understanding of communication principles.

History and Editions

The Essential Guide to Rhetoric has been a trusted resource since its publication in 2008. The book provides an up-to-date exploration of rhetorical theories, incorporating concrete and relevant examples to help readers grasp complex concepts. This edition includes detailed discussions on contemporary theories and historical perspectives, making it a go-to resource for both beginners and advanced scholars.

Author and Other Works

The authors of The Essential Guide to Rhetoric are William M. Keith and Christian O. Lundberg. William M. Keith is known for his expertise in rhetorical theory and his ability to explain complex concepts clearly. Christian O. Lundberg brings his expertise in communication studies, ensuring that the text remains current and relevant.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9780312472399
• Trade Paperback: ISBN-13: 9780312472399
• eBook: ISBN-13: 9780312472399 (Note: This e-book ISBN is commonly used across various digital platforms.)

Publication Details

• Publisher: St. Martin's Press
• Publication Date: February 22, 2008
• Number of Pages: 83
• Language: English
• Item Weight: Approximately 0.23 pounds
• Dimensions: 6.30 x 8.96 x 0.23 inches

Other Editions and Formats

While there are no additional editions listed, the same ISBN is often used for different formats including trade paperbacks and e-books.

Related ISBNs:

9780312472399 (Hardcover/Trade Paperback)

9780312472399 (eBook)

Note: The eBook ISBN is commonly used across various digital platforms, but specific e-book formats may vary based on retailer offerings.

Table of Contents

Preface	p. v
Rhetoric in Theory	p. 1
The Rhetorical Tradition	p. 3
Defining Rhetoric	p. 3
Rhetoric in Practice	p. 4
The Origins of Rhetoric	p. 5
Rhetoric in Ancient Greece	p. 5
Rhetoric across the Ages	p. 7
Rhetoric Today	p. 8
Identity and Power	p. 9
Visual and Material Symbols	p. 9
The Public and Democracy	p. 10
Rhetoric and the Audience	p. 11
The Audience's Role	p. 11
Classical Strategies for Thinking about Audiences	p. 12
"Reading" an Audience	p. 12
Timing	p. 13
Are Audiences Made or Found?	p. 13
From Audiences to Publics	p. 14
Defining a Public Audience	p. 15
Three Ways of Talking about Publics	p. 16
Adapting to Audiences and Publics	p. 17
What Is Adaptation?	p. 18
How to Adapt	p. 19
The Role of Language	p. 19
Choosing Rhetorical Language	p. 20
The Power of Language	p. 20
Ethics, Audiences, and Publics	p. 21
Situations and Speech Types	p. 24
Aristotle's Three Types of Speeches	p. 25
Cicero and the Speaker's Intent	p. 26
Looking beyond Classifications	p. 28
Lloyd Bitzer and the Rhetorical Situation	p. 28
Michael McGee and the Cultural Context	p. 29
Rhetoric in Action	p. 33
Argument and Persuasion	p. 35
Proofs: Ways of Being Persuasive	p. 35
Logos	p. 36
Ethos	p. 38
Pathos	p. 39
Topoi: Tools for Discovering Arguments	p. 40
General Topoi	p. 41
Special Topoi	p. 42
Stock Issues	p. 44
Presumption and Burden of Proof	p. 44
Legal Stock Issues	p. 46
Policy Stock Issues	p. 46
Fallacies	p. 47
Challenging Traditional Rhetoric	p. 50
Kenneth Burke and a New Definition of Rhetoric	p. 50
Burke and Identification	p. 53
Organization	p. 55
Organizational Patterns	p. 55
Parts of a Speech	p. 57
Sample Speech	p. 58
Style	p. 62
Figures	p. 62
Antithesis	p. 62
Repetition	p. 63
Progression (Klimax)	p. 65
Other Figures	p. 65
Tropes	p. 66
Metonymy	p. 67
Synecdoche	p. 68
Metaphor	p. 68
Why Tropes Matter	p. 69
Rhetoric in Contemporary Life	p. 71
Rhetoric and Public Speaking	p. 71
Rhetoric and Online Communication	p. 72
Ethos and Online Presentation	p. 72
Online Organization	p. 73
Rhetoric and Reasonable Politics	p. 73
Glossary	p. 75
Notes	p. 78
Index	p. 80
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