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9780470074336

The Essential Online Solution: The 5-Step Formula for Small Business Success

by ;
  • ISBN13:

    9780470074336

  • ISBN10:

    0470074337

  • Format: eBook
  • Copyright: 2007-01-01
  • Publisher: Wiley
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List Price: $22.95
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Summary

With big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win-and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.

Table of Contents

Introduction
Uncovering the Possibilities
Online Business Solutions
Where Are We At?
Understanding the Past, Present, and Future of Online Business
Why Do People Buy Online?
What Motivates Them?
The Big Picture
The Levels of Online Commerce
Building Practical, Powerful, Professional Web Sites that WORK
Understanding Web Sites
The Front Door to Your Online Business
Our Rules for Killer Sites
Building Your Web Site
It's Easier than You Think
The Winners and Losers
Web Site Critiques of the Good, the Bad, and the Ugly
Positioning You as the Source: Creating Expert Status
E-mail Marketing or Is It Pinpoint Marketing?
The Blog
The Tool that Can Change Your Business
Podcasting
The Sweet Sounds of Success
Creating the Buzz with Clicks and Clends
Web Positioning
How Do They Find You?
Pay Per Click: A.K.A.
Pay for Performance
A New Way to Advertise
Advertising
Traditional and Nontraditional
Viral Marketing
Sell, Sell, Sell
Going, Going, Gone-eBay and Online Auctions
Are They Right for You?
Sell for Me
Affiliate Programs Get You on the Map
Bringing It All Together
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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