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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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What is included with this book?
Kristina J. Carlson, CFRE, is president of FundraisingINFO.com, an Internet-based fundraising consulting company.
Figures, Tables, & Exhibits vii
Preface ix
Acknowledgments xi
Introduction: Purpose and Observations 1
1 Principles of Fundraising: Time-Tested Truths 5
2 Essential Fundraising Tools: Focusing Your Work 10
3 The Board: Where Fundraising Begins 19
4 Research: Working Smarter 29
5 Annual Campaigns: The Basis for the Future 39
6 Direct Mail: How to Build Your Donor Base 54
7 Special Events: Making Friends, Raising Funds, and Having Fun 66
8 Major Gifts: Getting to the Big Gifts 84
9 Capital Campaigns: Building Success 96
10 Planned Giving: You Can Do It 116
11 Foundation Grants: Writing and Other Keys to Success 131
12 Corporate Dollars: Sponsorship, Marketing, and More 143
13 Technology: Embrace It 154
14 Stewardship: Saying Thanks Pays Dividends 164
15 Putting It All Together 180
References 183
The Authors 185
Index 187
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.