Essential Research Methods For Business Students

by Pell, Godfrey; Chesley, Dave; Jones, Bryan

• ISBN13: 9780230233171
• ISBN10: 0230233171
• Format: Paperback
• Copyright: 2018-01-01
• Publisher: Palgrave Macmillan

Summary

Essential Research Methods enables students to prioritise their research in order to maximise results. This user-friendly guide provides a practical approach to designing, conducting and interpreting business research. A research methods toolkit gives the reader easy access to powerful analytical techniques.

Author Biography

GODFREY PELL is a chartered statistician at the University of Leeds. He is also a Visiting Fellow in Maths Education at Loughborough University, and an adviser to the University of Oslo.
 
DAVE CHELSY is Senior Lecturer at Leeds University, where his specialisms are employee relations, strategic HRM and organisational behaviour. He is currently course leader for the postgraduate diploma, with particular responsibility for research methods input. He is also heavily involved with professional programmes for both the CIPD and IoD.   

BRYAN JONES currently works freelance for a number of northern universities, and specialises in corporate strategy. 

Table of Contents

Part One – Academic Requirements
Chapter 1: Getting started
Chapter 2: Literature search
Chapter 3: Methodology 
Chapter 4: Findings and analysis
Chapter 5: Conclusions, recommendations and learning
Part Two – Practical Considerations
Chapter 6: What if it doesn't go to plan
Chapter 7: Final edit
Chapter 8: The tool kit