Essentials of Business Communication (with www.meguffey.com Printed Access Card)

by Guffey, Mary Ellen

• ISBN13: 9780324588002
• ISBN10: 0324588003
• Edition: 8th
• Format: Paperback w/ Access Card
• Copyright: 2009-01-13
• Publisher: South-Western College Pub

Summary

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Table of Contents

Communication Foundations

Career Success Begins With Communication Skills

The Writing Process

Planning Business Messages

Composing Business Messages

Revising Business Messages

Communicating At Work

Electronic Messages and Memorandums

Positive Messages

Negative Messages

Persuasive Messages

Reporting Workplace Data

Informal Reports

Formal Reports

Developing Team, Professional, and Ethics

Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings

Business Presentations

Employment Communication

The Job Search, RTsumTs, and Cover Letters

Interviewing and Following Up

Reference Guide to Document Formats

Correction Symbols and Proofreading Marks

Documentation Formats. Grammar/Mechanics Handbook

Table of Contents provided by Publisher. All Rights Reserved.