Essentials of Entrepreneurship and Small Business Management

by Scarborough, Norman M.; Cornwall, Jeffrey R.

• ISBN13: 9780133849844
• ISBN10: 0133849848
• Edition: 8th
• Copyright: 2015-01-13
• Publisher: Pearson

Summary

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture

Management.

 

The Foundation to Building a Successful Small Business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

 

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

 

NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:

 

0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package

 

Package consists of:  

• 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management
• 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management

 

 

Table of Contents

Section I: The Challenge of Entrepreneurship 

1. The Foundations of Entrepreneurship

2. Ethics and Social Responsibility: Doing the Right Thing

3. Inside the Entrepreneurial Mind: From Ideas to Reality

 

Section II: The Entrepreneurial Journey Begins

4. Conducting a Feasibility Analysis and Designing a Business Model

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership and Buying an Existing Business

7. Franchising and the Entrepreneur

 

Section III: Launching the Business

8. Building a Powerful Bootstrap Marketing Plan

9. E-commerce and the Entrepreneur

10. Pricing and Credit Strategies

11. Creating a Successful Financial Plan

12. Managing Cash Flow

 

Section IV: Putting the Business Plan to Work: Sources of Funds

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning the Next Generation