Essentials of Entrepreneurship and Small Business Management

by Scarborough, Norman M.; Cornwall, Jeffrey R.

• ISBN13: 9780134741086
• ISBN10: 0134741080
• Edition: 9th
• Format: Paperback
• Copyright: 2018-01-05
• Publisher: Pearson

About This Book

Essentials of Entrepreneurship and Small Business Management

ISBN: 9780134741086

Essentials of Entrepreneurship and Small Business Management is a comprehensive textbook designed for courses in small business management, entrepreneurship, and new venture creation. This book is a go-to resource for students and educators alike, offering a practical and hands-on approach to entrepreneurship.

Who Uses It?

Primarily, this book is used by students and instructors in introductory entrepreneurship and small business management courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of entrepreneurship and small business management, including professionals looking to refresh their knowledge or expand their understanding of business principles.

History and Editions

The 9th edition of Essentials of Entrepreneurship and Small Business Management has been updated to address user feedback, incorporating the latest research and discussions on successful business strategies. This edition includes detailed case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. It equips readers with the tools and critical-thinking skills needed for business success.

Author and Other Works

The authors of Essentials of Entrepreneurship and Small Business Management are Norman M. Scarborough and Jeffrey R. Cornwall. Norman Scarborough is known for his expertise in entrepreneurship and small business management, while Jeffrey R. Cornwall brings his experience in business strategy to the text, ensuring it remains current and relevant.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9780134741086
• eTextbook: ISBN-13: 9780134743066
• Other Editions: The book is available in various formats, including different editions and e-book versions.

Publication Details

• Publisher: Pearson
• Publication Date: 2018
• Number of Pages: Varies by edition
• Language: English

Other Editions and Formats

• 10th Edition: Available through Pearson and other retailers
• Related ISBNs:
• 9780134743066 (MyLab Entrepreneurship with Pearson eText)
• 0134743067 (MyLab Entrepreneurship with Pearson eText)
• Other related ISBNs may be available for different formats or editions.

This detailed information section provides a quick reference for all the available formats and sources for Essentials of Entrepreneurship and Small Business Management, making it easier to find and access the book in the preferred format.

Author Biography

Norman M. Scarborough

Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization’s highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall

Jeff Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored nine books and numerous articles on entrepreneurship.

Table of Contents

SECTION I:  THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship 

2. Ethics and Social Responsibility: Doing the Right Thing 

3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model 

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS 

9. Building a Powerful Bootstrap Marketing Plan 

10. E-Commerce and the Entrepreneur 

11. Pricing and Credit Strategies 

12. Creating a Successful Financial Plan 

13. Managing Cash Flow 

14. Choosing the Right Location and Layout 

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 

15. Sources of Financing: Equity and Debt 

16. Global Aspects of Entrepreneurship 

17. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan 

Cases

Name Index

Subject Index