9781284094312

Essentials of Health Care Marketing

by
  • ISBN13:

    9781284094312

  • ISBN10:

    1284094316

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2016-08-29
  • Publisher: Jones & Bartlett Learning

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Supplemental Materials

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Table of Contents

PartI The Marketing Process
Chapter1 The Meaning of Marketing
Chapter2 Marketing Strategy
Chapter3 The Environment of Marketing Strategy
PartII Understanding the Consumer
Chapter4 Buyer Behavior
Chapter5 Marketing Research
Chapter6 Market Segmentation
Chapter7 Developing Customer Loyalty
PartIII The Marketing Mix
Chapter8 Product Strategy
Chapter9 Price
Chapter10 Distribution
Chapter11 Promotion
Chapter12 Advertising
Chapter13 Sales and Sales Management
Chapter14 Controlling and Monitoring
AppendixA A Sample Business Planning Manual
AppendixB Glossary

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