Essentials of Intellectual Property : Law, Economics, and Strategy

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-03-08
  • Publisher: Wiley

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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventorsFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reformProviding buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Author Biography

Alexander I. Poltorak is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. Paul J. Lerner is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy Management, and Managing Intellectual Property.

Table of Contents

Foreword to the Second Editionp. vii
Foreword to the First Editionp. xi
Prefacep. xv
Author's Notep. xix
Acknowledgmentsp. xxi
About the Authorsp. xxiii
Introduction: Setting the Stagep. xxv
The Big Three: Patents, Trademarks, and Copyrightsp. 1
The Supporting Players: Other Types of IP-Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreementsp. 34
Protecting the Fruits of Your Research and Developmentp. 47
Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)p. 54
What Is It Worth? Putting a Value on Intellectual Propertyp. 70
Make More Money by Sharing (Licensing)p. 83
Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Propertyp. 92
Enforcing Your Rightsp. 104
The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspacep. 167
The Patent Portfolio and Its Effect on Stock Pricep. 180
How the Courts Have Changed the Patent Lawp. 185
Patent Reformp. 209
Trademark and Service Mark Applicationp. 223
Copyright Applicationp. 231
Confidentiality and Nondisclosure Agreementp. 239
Invention Assignment Formp. 242
Basic IP Audit Questionnairep. 247
Patent Valuationp. 249
Invention Disclosure Formp. 270
License Agreementsp. 272
Bibliographyp. 286
Further Readingp. 287
Indexp. 289
Table of Contents provided by Ingram. All Rights Reserved.

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