Essentials of Intellectual Property Law, Economics, and Strategy

by Poltorak, Alexander I.; Lerner, Paul J.

• ISBN13: 9780470888506
• ISBN10: 0470888504
• Edition: 2nd
• Format: Paperback
• Copyright: 2011-03-08
• Publisher: Wiley

Summary

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneures, and inventorsFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and caselaw in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reformProviding buiness professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Author Biography

Alexander I. Poltorak is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. Paul J. Lerner is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy Management, and Managing Intellectual Property.

Table of Contents

Foreword to the Second Edition	p. vii
Foreword to the First Edition	p. xi
Preface	p. xv
Author's Note	p. xix
Acknowledgments	p. xxi
About the Authors	p. xxiii
Introduction: Setting the Stage	p. xxv
The Big Three: Patents, Trademarks, and Copyrights	p. 1
The Supporting Players: Other Types of IP-Trade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements	p. 34
Protecting the Fruits of Your Research and Development	p. 47
Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence)	p. 54
What Is It Worth? Putting a Value on Intellectual Property	p. 70
Make More Money by Sharing (Licensing)	p. 83
Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property	p. 92
Enforcing Your Rights	p. 104
The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace	p. 167
The Patent Portfolio and Its Effect on Stock Price	p. 180
How the Courts Have Changed the Patent Law	p. 185
Patent Reform	p. 209
Appendixes
Trademark and Service Mark Application	p. 223
Copyright Application	p. 231
Confidentiality and Nondisclosure Agreement	p. 239
Invention Assignment Form	p. 242
Basic IP Audit Questionnaire	p. 247
Patent Valuation	p. 249
Invention Disclosure Form	p. 270
License Agreements	p. 272
Bibliography	p. 286
Further Reading	p. 287
Index	p. 289
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