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9781264263608

Essentials of Marketing Analytics [Rental Edition]

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  • ISBN13:

    9781264263608

  • ISBN10:

    1264263600

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2021-02-09
  • Publisher: McGraw-Hill Rental Program
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Table of Contents

PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT
Chapter 1: Introduction to Marketing Analytics
Chapter 2: Data Management 
PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS
Chapter 3: Exploratory Data Analysis Using Cognitive Analytics  
Chapter 4: Data Visualization
PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING 
Chapter 5: Regression Analysis 
Chapter 6: Neural Networks
Chapter 7: Automated Machine Learning
PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING 
Chapter 8: Cluster Analysis
Chapter 9: Market Basket Analysis 
PART FIVE: EMERGING ANALYTICAL APPROACHES
Chapter 10: Natural Language Processing - Text Mining and Sentiment Analysis 
Chapter 11: Social Network Analysis
Chapter 12: Web Analytics


Supplemental Materials

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