Essentials of Strategic Management

by Martyn R Pitt

• ISBN13: 9781849201865
• ISBN10: 1849201862
• eBook ISBN(s): 9781446290774
• Format: Hardcover
• Copyright: 2012-05-02
• Publisher: SAGE Publications Ltd
• More Book Details

Summary

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.

Table of Contents

The Essence of Strategy and Strategic Management

Understanding the External Environment

Industry Sector Environments

Enterprise Stakeholders, Identity and Purpose

Enterprise Resources Distinctive Capabilities

Strategic Decision-Making

Enterprise-Level Strategy Frameworks

Scale, Non-Scale and Vertical Strategies

Innovation Strategies

Diversification Strategies in the Multi-Activity Enterprise

Acquisition, Merger and Alliance Strategies

Multinational and Global Strategies

Strategy Implementation and Change Management

Table of Contents provided by Publisher. All Rights Reserved.