Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

Chapter 1: Strategy, Business Models, and Competitive Advantage

Chapter 2: Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company’s External Environment

Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company

Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

Chapter 10: Superior Strategy Execution – Another Path to Competitive Advantage

PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY

Case 1: Mystic Monk Coffee

Case 2: Under Armour’s Strategy in 2013 – Good Enough to Win Market Share from Nike and adidas?

Case 3: lululemon athletica, Inc.

Case 4: Coach Inc. in 2012: Its Strategy in the “Accessible” Luxury Goods Market

Case 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run?

Case 6: Google’s Strategy in 2013

Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger

Case 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry?

Case 9: The Walt Disney Company: Its Diversification Strategy in 2012

Case 10: Robin Hood

Case 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and Renewal

Case 12: Frog’s Leap Winery in 2011 – the Sustainability Agenda

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