9781259927638

Essentials of Strategic Management: The Quest for Competitive Advantage

by ; ;
  • ISBN13:

    9781259927638

  • ISBN10:

    1259927636

  • Edition: 6th
  • Format: Paperback
  • Copyright: 2018-02-20
  • Publisher: McGraw-Hill Rental Program
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $30.03
    Check/Direct Deposit: $28.60
    PayPal: $28.60
List Price: $229.00 Save up to $166.00
  • Rent Book $78.00
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS IN 24 HOURS.
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Table of Contents

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
1 Strategy, Business Models, and Competitive Advantage
2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3 Evaluating a Company’s External Environment
4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5 The Five Generic Competitive Strategies
6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7 Strategies for Competing in International Markets
8 Corporate Strategy: Diversification and the Multibusiness Company
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10 Superior Strategy Execution—Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY

Rewards Program

Write a Review