Essentials of Strategic Management: The Quest for Competitive Advantage [Rental Edition]

by GAMBLE

• ISBN13: 9781259927638
• ISBN10: 1259927636
• Additional ISBN(s): 9781259546983, 9781260261547
• Edition: 6th
• Format: Paperback
• Copyright: 2018-02-20
• Publisher: McGraw-Hill Rental Program
• More Book Details
• Purchase Benefits

Table of Contents

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

1 Strategy, Business Models, and Competitive Advantage

2 Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools

3 Evaluating a Company’s External Environment

4 Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

5 The Five Generic Competitive Strategies

6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

7 Strategies for Competing in International Markets

8 Corporate Strategy: Diversification and the Multibusiness Company

9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

10 Superior Strategy Execution—Another Path to Competitive Advantage

PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY