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9781266496028

ESSENTIALS OF STRATEGIC MGMT.(LOOSE)

by Unknown
  • ISBN13:

    9781266496028

  • ISBN10:

    1266496025

  • Format: Loose-leaf
  • Copyright: 2023-04-26
  • Publisher: MCG

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Table of Contents

PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY 

Section A: Introduction and Overview 
Chapter 1: Strategy, Business Models, and Competitive Advantage  
Chapter 2: Strategy Formulation, Execution, and Governance  

Section B: Core Concepts and Analytical Tools 
Chapter 3: Evaluating a Company’s External Environment  
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness  

Section C: Crafting a Strategy 
Chapter 5: The Five Generic Competitive Strategies 
Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations 
Chapter 7: Strategies for Competing in International Markets  
Chapter 8: Corporate Strategy: Diversification and the Multi-business Company  
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy  

Section D: Executing the Strategy 
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage  
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean  

 PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY 

Case 1: AirBnB 2022 
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy  
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds? 
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth? 
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses? 
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth? 
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability? 
Case 8: Ulta Beauty's Race to Win in An Omnichannel World 
Case 9: PepsiCo's Diversification Strategy in 2022 
Case 10: Robin Hood 
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround? 
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve Ethical Issues at Facebook and Instagram? 

Supplemental Materials

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