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PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multi-business Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution—Another Path to Competitive Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: AirBnB 2022
Case 2: Costco Wholesale in 2022: Mission, Business Model, and Strategy
Case 3: Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds?
Case 4: Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth?
Case 5: Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses?
Case 6: Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth?
Case 7: Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability?
Case 8: Ulta Beauty's Race to Win in An Omnichannel World
Case 9: PepsiCo's Diversification Strategy in 2022
Case 10: Robin Hood
Case 11: Macy's, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround?
Case 12: Meta Platforms, Inc: Will the company's Name Change Resolve Ethical Issues at Facebook and Instagram?
