Ethics in Public Relations : Responsible Advocacy

by Kathy Fitzpatrick

• ISBN13: 9781412917971
• ISBN10: 1412917972
• eBook ISBN(s): 9781452236780
• Format: Hardcover
• Copyright: 2006-05-12
• Publisher: Sage Publications, Inc
• More Book Details

Summary

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Table of Contents

Acknowledgments	vii
Introduction: Toward a Definitional Framework for Responsible Advocacy	ix
Kathy Fitzpatrick and Carolyn Bronstein
Chapter 1. Baselines for Ethical Advocacy in the "Marketplace of Ideas"	1	(18)
Kathy Fitzpatrick
Chapter 2. Responsibility and Accountability	19	(20)
Thomas H. Bivins
Chapter 3. The Ethics of Communicating With and About Difference in a Changing Society	39	(14)
Larissa A. Grunig and Elizabeth L. Toth
Chapter 4. Negotiating Relationships With Activist Publics	53	(18)
Linda Hon
Chapter 5. Responsible Advocacy for Nonprofit Organizations	71	(18)
Carolyn Bronstein
Chapter 6. Truth and Transparency	89	(18)
Karla K. Gower
Chapter 7. Responsible Online Communication	107	(24)
Kirk Hallahan
Chapter 8. Responsible Advocacy Through Strategic Risk Communication	131	(24)
Michael J. Palenchar and Robert L. Heath
Chapter 9. The Ethics of Public Diplomacy	155	(16)
Philip Seib
Chapter 10. Advocacy Across Borders	171	(20)
Donald K. Wright
Chapter Notes	191	(36)
Index	227	(10)
About the Contributors	237