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9781412917988

Ethics in Public Relations : Responsible Advocacy

by
  • ISBN13:

    9781412917988

  • ISBN10:

    1412917980

  • Format: Paperback
  • Copyright: 2006-05-03
  • Publisher: SAGE Publications, Inc

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Summary

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Table of Contents

Acknowledgments vii
Introduction: Toward a Definitional Framework for Responsible Advocacy ix
Kathy Fitzpatrick
Carolyn Bronstein
Baselines for Ethical Advocacy in the ``Marketplace of Ideas''
1(18)
Kathy Fitzpatrick
Responsibility and Accountability
19(20)
Thomas H. Bivins
The Ethics of Communicating With and About Difference in a Changing Society
39(14)
Larissa A. Grunig
Elizabeth L. Toth
Negotiating Relationships With Activist Publics
53(18)
Linda Hon
Responsible Advocacy for Nonprofit Organizations
71(18)
Carolyn Bronstein
Truth and Transparency
89(18)
Karla K. Gower
Responsible Online Communication
107(24)
Kirk Hallahan
Responsible Advocacy Through Strategic Risk Communication
131(24)
Michael J. Palenchar
Robert L. Heath
The Ethics of Public Diplomacy
155(16)
Philip Seib
Advocacy Across Borders
171(20)
Donald K. Wright
Chapter Notes 191(36)
Index 227(10)
About the Contributors 237

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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