Evaluating Health Promotion Practice and Methods

by Thorogood, Margaret; Coombes, Yolande

• ISBN13: 9780198528807
• ISBN10: 0198528809
• Edition: 2nd
• Format: Paperback
• Copyright: 2004-12-09
• Publisher: Oxford University Press

Summary

Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. The book sets the concepts of health promotion and of evaluation in their historical context and highlights key issues in the evaluation of health promotion interventions. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. In this second edition new examples including evaluating social marketing and the difficulties of evaluating 'hidden' problems such as intimate partner violence are explored.

Table of Contents

Contributors	vii
Part I Overview
Introduction	3	(8)
Yolande Coombes
Margaret Thorogood
Historical and policy approaches	11	(16)
Virginia Berridge
Part II Methods of evaluation
Evaluating according to purpose and resources: strengthening the evidence base incrementally	27	(14)
Yolande Coombes
Economic evaluation of health promotion interventions	41	(16)
Warren Stevens
Evaluating interventions: experimental study designs in health promotion	57	(16)
Annie Britton
Margaret Thorogood
Applying process evaluation: learning from two research projects	73	(20)
Stephen Platt
Wendy Gnich
David Rankin
Deborah Ritchie
Julie Truman
Kathryn Backett-Milburn
Part III Evaluation in practice
Evaluating social marketing interventions	93	(18)
Steven Chapman
Evaluating sensitive interventions: preventing intimate partner violence	111	(12)
Rachel Jewkes
Evaluating community development initiatives in health promotion	123	(12)
Rachel Jewkes
Evaluating the ethics of health promotion: acquiring informed consent	135	(10)
Dalya Marks
Evaluating mass media approaches	145	(18)
Kaye Wellings
Wendy Macdowall
Evaluating the dissemination of health promotion research	163	(14)
Gillian Lewando-Hundt
Salah Al Zaroo
Conclusions: integrating methods for practice	177	(6)
Margaret Thorogood
Yolande Coombes
Index	183