Evaluation and Measurement in Health Promotion

by Sharma, Manoj; Petosa, R. Lingyak

• ISBN13: 9781119908661
• ISBN10: 1119908663
• Edition: 1st
• Format: Paperback
• Copyright: 2023-02-07
• Publisher: Jossey-Bass

Summary

A thorough and accessible introduction to data collection, analysis, and reporting for the health promotion field

Evaluation and Measurement in Health Promotion guides current and future health promotors in becoming experimenting practitioners who take a data-driven approach to decision making. Through this model, professionals can create innovative health programs rooted in measured fact. Such programs must be continuously evaluated and improved upon, and this book covers both the measurement and evaluation stages. The result is a comprehensive model that takes a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes. Topics covered include: evaluation planning; measurement/instrument development; reliability/validity assessment; evaluation design; approaches to qualitative evaluation; data analysis/interpretation and report writing.

Health promotion is essential to improve community health and prevent disease. In the field of health promotion, we empower individuals and communities to prevent health problems and pursue quality of life by addressing behavioral and social determinants of health. For those looking for a framework to approach the goals of health promotion—including those taking the CHES, MCHES, or CPH exams—this straightforward book is a valuable resource.

• Get an introduction to the field of health promotion and the process of evaluating health promotion programs
• Develop rigorous instruments for measuring various types of outcomes in health promotion programs
• Assess the reliability and validity of evaluation instruments, and address measurement errors
• Conduct quantitative analysis and qualitative data analysis, and write effective research reports

This book includes tools to help both instructors and learners, including succinct chapter introductions and summaries, practical skill-building activities, fascinating real-life case studies, a glossary, review questions, web exercises, and instructor resources.

Author Biography

Manoj Sharma, MBBS, Ph.D., MCHES, Professor and Chair, Social and Behavioral Health, School of Public Health, University of Nevada, Las Vegas

R. Lingyak Petosa, Ph.D., Professor, Health Promotion, College of Education and Human Ecology, School of Allied Medical Professions, College of Medicine, The Ohio State University, Columbus, Ohio

Table of Contents

Table of Contents 

Preface 
About the Authors 

Chapter 1- Introduction to Evaluation in Health Education and Health Promotion 
Key Concepts 
Chapter Objectives 
The Field of Health Education and Health Promotion 
Defining Evaluation 
Evaluation Competencies for Health Educators 
Historical Milestones in the Evaluation of Health Education and Health Promotion 
Basic Terms in Evaluation 
Skill-Building Activity 
Summary 
Review Questions 
Website to Explore 
References 

Chapter 2- Planning Evaluations for Health Promotion Programs 
Key Concepts
Chapter Objectives 
Evaluation and Continuous Health Program Improvement 
Logic Model for Health Programs 
Logic Model and Comprehensive Evaluation 
Health Program Planning and Evaluation: Integration 
Political Climate and Evaluation 
Political Climate and Program Stakeholders 
Balance Between Evaluation Rigor and Utilization 
Conducting a Utilization-Focused Evaluation 
Conducting a Rigorous Evaluation 
Critical Issues for an Evaluation Project 
Skill-Building Activity 
Summary 
Review Questions
Websites to Explore 
References 

Chapter 3- Measurement for Evaluation 
Key Concepts 
Chapter Objectives 
Definition of Measurement 
Scales or Levels of Measurement 
Conceptual Paradigm of Measurement 
Types of Variables in Health Education and Health Promotion 
Skill-Building Activity 
Summary 
Review Questions
Websites to Explore 
References 

Chapter 4- Measurement: Steps in Instrument Development 
Key Concepts 
Chapter Objectives 
Basic Principles of Instrument Development 
General Principles of Writing Items 
Types of Instruments Measuring Knowledge 
Types of Instruments Measuring Attitudes 
Types of Instruments Measuring Health Behavior 
Physiological and Biomedical Instruments: Outcomes of Behavior 
Skill-Building Activity 
Review Questions
Websites to Explore 
References 

Chapter 5- Measurement: Reliability Assessment 
Chapter 6- Measurement: Validity Assessment 
Chapter 7- Measurement Errors 
Chapter 8- Process Evaluation 
Chapter 9- Designs for Qualitative Evaluation 
Chapter 10- Approachs to Qualitative Evaluation 
Chapter 11- Sampling 
Chapter 12- Quantitative Data Analysis 
Chapter 13- Data Interpretation and Report Writing 

Glossary
Index