Events Management Casebook

by Bowdin, Glenn; Getz, Donald; Wunsch, Ulrich

• ISBN13: 9781856178174
• ISBN10: 185617817X
• Format: Paperback
• Copyright: 2010-10-13
• Publisher: Butterworth-Heinemann

Summary

* Each case study is carefully structured with pedagogic features to aid learning and ensure that students are able to reflect on the successes and failures of each case. * A comprehensive case matrix is used to illustrate event type and management function to ensure that all aspects of the industry have been adequately covered. * Instructor website containing additional material to support lectures, seminars and tutorials. This fantastic resource saves lecturers time spent gathering teaching resources. There are approximately 20,000 events management students in the UK alone. Events Management Casebook features twenty-five comprehensive case studies contributed by an international team of academics and practitioners. These cases are to be used by students and lecturers alike to illustrate practical insights, good practice and lessons learnt. A companion text to the core textbook Events Management, this book can also be used to support and events management textbooks. The case studies featured cover a wide range of events including: World Cup Speed Skating, New York Coty Greenwich Halloween parade, Hans Christian Anderson Year and The Toyota City Grad Prix