Eveolution Understanding Woman -- Eight Essential Truths That Work in Your Business and Your Life

by Popcorn, Faith

• ISBN13: 9780786884414
• ISBN10: 078688441X
• Edition: Reprint
• Format: Paperback
• Copyright: 2001-06-13
• Publisher: Hachette Books

Summary

Popcorn, one of America's leading trend forecasters, shows that no one can succeed in business or successfully start one without understanding how to market to women.

Table of Contents

Acknowledgments	ix
BrainReserve TrendBank	xix
BrainReserve Glossary	xxi
Addendum	xxvii
Introduction: EVEolution: What It Is, How It Works, Why Your Business Can't Survive Without It	1	(16)
Connecting Your Female Consumers to Each Other Connects Them to Your Brand	17	(24)
If You're Marketing to One of Her Lives, You're Missing All the Others	41	(38)
If She Has to Ask, It's Too Late	79	(26)
Market to Her Peripheral Vision, and She Will See You in a Whole New Light	105	(28)
Walk, Run, Go to Her, Secure Her Loyalty Forever	133	(20)
This Generation of Women Consumers Will Lead You to the Next	153	(22)
Co-Parenting Is the Best Way to Raise a Brand	175	(20)
Everything Matters-You Can't Hide Behind Your Logo	195	(24)
The Truths Can Set You Free: Revlon, Reborn	219	(20)
In Conclusion: Making the World Safe for EVEolution	239	(8)
Appendix	247	(8)
Index	255