Excellence in Business

by Bovee, Courtland L.; Thill, John V.; Mescon, Michael H.

• ISBN13: 9780131414389
• ISBN10: 0131414380
• Edition: 3rd
• Format: Paperback
• Copyright: 2007-01-01
• Publisher: Prentice Hall

Summary

This book presents a wealth of information about business. Readers will appreciate the bookÕs up-to-date, real-life examples, in-depth coverage, and lively writing style. Hundreds of small and large companies are spotlighted as are the issues their managers and employees struggle with every day. Each example has been selected from real business situations and offers the opportunity to learn from other peopleÕs successes and failures. The book also focuses on important current issues such as Cultural Diversity; Ethics; Global Business; the High-Tech Revolution; and Gaining a Competitive Edge. Unique features allow readers to build business skills including personal interviews, panel discussions, oral and written reports, and letter writing. It also includes a feature that exposes readers to the role of geography in daily business decisions. The ninth edition of Business Today has been revised to spotlight major business challenges within five well-integrated themes: Thinking Globally and Committing to a Culturally Diverse and Changing Workforce; Keeping Pace with Technology and the Internet while Embracing Innovation; Behaving in an Ethically and Socially Responsible Manner; Supporting Quality Initiatives and Achieving Customer Satisfaction; and Starting and Managing a Small Business in TodayÕs Competitive Environment. An essential resource for every business owner and professional.

Table of Contents

Preface	p. xvii
Acknowledgments	p. xli
Guide to Thematic Examples	p. xliii
Conducting Business in the Global Economy	p. 2
Fundamentals of Business and Economics	p. 2
Fundamentals of the Internet and E-Commerce	p. 30
Ethics and Social Responsibility of Business	p. 42
Global Business	p. 68
Mastering Global and Geographical Skills: Adios, Argentina--Hello, Brazil	p. 94
Business PlanPro: Conducting Business in the Global Economy	p. 95
Face-Off: FedEx vs. UPS	p. 96
Starting and Expanding A Small Business	p. 98
Small Business, New Ventures, and Franchises	p. 98
Forms of Business Ownership and Business Combinations	p. 124
Mastering Global and Geographical Skills: Communicating with International Suppliers	p. 146
Business PlanPro: Starting a Small Business	p. 147
Face-Off: Barnesandnoble.com vs. Amazon	p. 148
Managing A Business, Information Systems, and Production	p. 150
Functions and Skills of Management	p. 150
Organization, Teamwork, and Communication	p. 176
Technology and Information Management	p. 202
Production of Quality Goods and Services	p. 230
Mastering Global and Geographical Skills: Why Is the Silicon Valley in California Rather than Colorado or Kentucky?	p. 256
Business PlanPro: Managing A Business	p. 257
Face-Off: Airbus vs. Boeing	p. 258
Managing Employees	p. 260
Motivation, Today's Workforce, and Employee-Management Relations	p. 260
Human Resources Management	p. 288
Mastering Global and Geographical Skills: People Are the Same Everywhere, Aren't They?	p. 312
Business PlanPro: Managing Human Resouces and Labor Relations	p. 313
Face-Off: Wal-Mart vs. the Union	p. 314
Developing Marketing Strategies to Satisfy Customers	p. 316
Fundamentals of Marketing and Customer Service	p. 316
Product and Pricing Strategies	p. 344
Distribution Strategies	p. 368
Promotional Strategies	p. 396
Mastering Global and Geographical Skills: What's the Best Location for Your New Store?	p. 423
Business PlanPro: Developing Marketing Strategies to Satisify Customers	p. 423
Face-Off: Webvan vs. Traditional Supermarkets	p. 424
Managing Accounting and Financial Resources	p. 426
Accounting	p. 426
Financial Management and Banking	p. 452
Securities	p. 478
Mastering Global and Geographical Skills--Monitoring the World Markets	p. 506
Business PlanPro: Managing Financial Information and Resources	p. 507
Face-Off: Merrill Lynch vs. Charles Schwab	p. 508
Focusing on Special Topics in Business	p. 510
Business Law, Taxes, and the U.S. Legal System	p. 510
Risk Management and Insurance	p. 524
Careers in Business and the Employment Search	p. 535
Appendix	p. 1
References	p. 1
Glossary	p. 1
Name Index	p. 1
Subject Index	p. 7
Table of Contents provided by Syndetics. All Rights Reserved.