Preface | p. xix |
Prologue: Are You Ready for Success? | p. 2 |
Your Future in Business Starts Right Now | p. 2 |
Looking Ahead to Your Career | p. 2 |
What Do You Want to Do? | p. 3 |
What Do You Have to Offer? | p. 3 |
How Can You Make Yourself More Valuable? | p. 4 |
Seeking Employment Opportunities and Information | p. 4 |
Sources of Employment Information | p. 6 |
Employment Information on the Web | p. 8 |
Preparing Your Resume | p. 9 |
Controlling the Format and Style | p. 10 |
Keeping Your Resume Honest | p. 11 |
Organizing Your Resume Around Your Strengths | p. 11 |
Producing Your Resume | p. 14 |
Preparing Your Application Letter | p. 17 |
Following Up on Your Application | p. 17 |
Interviewing with Potential Employers | p. 17 |
What Employers Look For | p. 19 |
What Applicants Need to Find Out | p. 19 |
How to Prepare for a Job Interview | p. 20 |
How to Follow Up After the Interview | p. 21 |
Building Your Career | p. 21 |
Conducting Business in the Global Economy | p. 24 |
In Pursuit of Prosperity: The Fundamentals of Business and Economics | p. 24 |
Inside Business Today: Making Dollars and Sense of Online Music at Apple iTunes | p. 25 |
Chapter Overview | p. 26 |
How This Course Will Help Your Career | p. 26 |
What Is a Business? | p. 27 |
Technologies that are Revolutionizing Business: Instant Messaging | p. 29 |
What Is Economics? | p. 30 |
Thinking about Ethics: Should Employees Pay to Keep Their Jobs? | p. 33 |
Microeconomics: Understanding the Forces of Demand and Supply | p. 34 |
Macroeconomics: Understanding How an Economy Operates | p. 40 |
Learning from Business Blunders | p. 42 |
How a Free-Market System Monitors Its Economic Performance | p. 45 |
History of U.S. Economic Growth | p. 48 |
Innovating for Business Success: The Electronic Economy: Redefining Reality | p. 51 |
The Challenges You'll Face in the Global Economy | p. 52 |
Summary of Learning Objectives | p. 53 |
Apple iTunes: What's Next? | p. 54 |
Key Terms | p. 55 |
Test Your Knowledge | p. 55 |
Practice Your Knowledge | p. 56 |
Expand Your Knowledge | p. 56 |
A Case for Critical Thinking | p. 58 |
Video Case | p. 59 |
Business Done Right: Ethics and Social Responsibility | p. 60 |
Inside Business Today: Patagonia Trades Rampant Growth for Environmentally Friendly Operations | p. 61 |
Chapter Overview | p. 62 |
Ethics and Social Responsibility in Contemporary Business | p. 63 |
Learning from Business Blunders | p. 66 |
Minding Your Own Business: Lead Your Team with Ethical Behavior | p. 69 |
Business's Efforts to Increase Social Responsibility | p. 75 |
Thinking about Ethics: Ben & Jerry's: A Double Scoop of Irony? | p. 77 |
Technologies that are Revolutionizing Business: Location and Tracking Technologies | p. 83 |
Ethics and Social Responsibility Around the World | p. 87 |
Summary of Learning Objectives | p. 88 |
Patagonia: What's Next? | p. 89 |
Key Terms | p. 90 |
Test Your Knowledge | p. 90 |
Practice Your Knowledge | p. 91 |
Expand Your Knowledge | p. 92 |
A Case for Critical Thinking | p. 93 |
Video Case | p. 95 |
Wild World: Competing in the Global Economy | p. 96 |
Inside Business Today: Trek Bikes: Trekking Around the Globe | p. 97 |
Chapter Overview | p. 98 |
Fundamentals of International Trade | p. 98 |
Technologies that are Revolutionizing Business: Telepresence | p. 105 |
The Global Business Environment | p. 110 |
Competing in the Global Marketplace: How to Avoid Business Mistakes Abroad | p. 112 |
Competing in the Global Marketplace: China's Counterfeit Economy | p. 116 |
Terrorism's Impact on the Global Business Environment | p. 119 |
Learning from Business Blunders | p. 120 |
Safety and Security in a Complex World: Cyberterror: Will the Next Attack Happen Online? | p. 121 |
Summary of Learning Objectives | p. 122 |
Trek Bikes: What's Next? | p. 123 |
Key Terms | p. 123 |
Test Your Knowledge | p. 124 |
Practice Your Knowledge | p. 124 |
Expand Your Knowledge | p. 126 |
A Case for Critical Thinking | p. 127 |
Video Case | p. 128 |
Business at the Speed of Light: Information Technology and E-Commerce | p. 130 |
Inside Business Today: Technology Delivers New Business Opportunities for UPS | p. 131 |
Chapter Overview | p. 132 |
From Data to Information to Insight | p. 132 |
Innovating for Business Success: LivePerson Puts a Pulse on the Web | p. 138 |
Business Systems | p. 143 |
Technologies that are Revolutionizing Business: Data Encryption | p. 145 |
Technology Issues for Today's Managers | p. 151 |
Learning from Business Blunders | p. 153 |
Safety and Security in a Complex World: Say, Is That Stolen Data You're Listening To on Your iPod? | p. 154 |
Summary of Learning Objectives | p. 156 |
UPS: What's Next? | p. 157 |
Key Terms | p. 157 |
Test Your Knowledge | p. 158 |
Practice Your Knowledge | p. 158 |
Expand Your Knowledge | p. 159 |
A Case for Critical Thinking | p. 160 |
Video Case | p. 162 |
E-Business in Action: The Biggest Audience in the Whole Wide World Wide Web | p. 163 |
Career Profiles | p. 165 |
Starting and Organizing a Business | p. 166 |
Building the Foundation: Forms of Business Ownership | p. 166 |
Inside Business Today: Growing Pains at Kinko's | p. 167 |
Chapter Overview | p. 168 |
Choosing a Form of Business Ownership | p. 168 |
Technologies that are Revolutionizing Business: Groupware | p. 171 |
Understanding Business Combinations | p. 179 |
Thinking about Ethics: Hey, Wanna Lose a Few Billion? We Have a Sure Deal for You | p. 182 |
Competing in the Global Marketplace: DaimlerChrysler: Merger of Equals or Global Fender Bender? | p. 183 |
Learning from Business Blunders | p. 185 |
Summary of Learning Objectives | p. 186 |
FedEx Kinko's: What's Next? | p. 187 |
Key Terms | p. 187 |
Test Your Knowledge | p. 188 |
Practice Your Knowledge | p. 188 |
Expand Your Knowledge | p. 189 |
A Case for Critical Thinking | p. 191 |
Video Case | p. 192 |
Putting Yourself in Charge: Entrepreneurs and Small Business Owners | p. 194 |
Inside Business Today: GeniusBabies.com Builds a Smart Business | p. 195 |
Chapter Overview | p. 196 |
Understanding the World of Small Business | p. 196 |
Minding Your Own Business: David Competes with Goliath Online | p. 200 |
Starting a Small Business | p. 201 |
Technologies that are Revolutionizing Business: Social Network Applications | p. 202 |
Learning from Business Blunders | p. 205 |
Minding Your Own Business: Blueprint for an Effective Business Plan | p. 206 |
Financing a New Business | p. 212 |
Summary of Learning Objectives | p. 215 |
GeniusBabies: What's Next? | p. 216 |
Key Terms | p. 217 |
Test Your Knowledge | p. 217 |
Practice Your Knowledge | p. 218 |
Expand Your Knowledge | p. 218 |
A Case for Critical Thinking | p. 220 |
Video Case | p. 221 |
E-Business in Action: The Rise, Fall, and Rise of Dot-Coms | p. 222 |
Career Profiles | p. 224 |
Managing a Business | p. 226 |
From Planning to Inspiration: The Functions of Management | p. 226 |
Inside Business Today: Adding Soul to the Winning Ways of Dell | p. 227 |
Chapter Overview | p. 228 |
The Four Basic Functions of Management | p. 228 |
Minding Your Own Business: Do You Have What It Takes to Be a Leader? | p. 238 |
Minding Your Own Business: Creating the Ideal Culture in Your Company | p. 243 |
Learning from Business Blunders | p. 245 |
Management Skills | p. 245 |
Technologies that are Revolutionizing Business: Business Intelligence Systems | p. 248 |
Summary of Learning Objectives | p. 249 |
Dell: What's Next? | p. 250 |
Key Terms | p. 251 |
Test Your Knowledge | p. 251 |
Practice Your Knowledge | p. 252 |
Expand Your Knowledge | p. 253 |
A Case for Critical Thinking | p. 254 |
Video Case | p. 256 |
We're All in This Together: Organization and Teamwork | p. 258 |
Inside Business Today: Reinventing the Retail Experience at The Container Store | p. 259 |
Chapter Overview | p. 260 |
Designing an Effective Organization Structure | p. 261 |
Technologies that are Revolutionizing Business: Wireless Networking | p. 262 |
Learning from Business Blunders | p. 266 |
Working in Teams | p. 269 |
Competing in the Global Marketplace: E-SoftSys Stays Connected Around the Globe | p. 270 |
Innovating for Business Success: Don't Leave Home: American Express's Virtual Environment | p. 272 |
Summary of Learning Objectives | p. 280 |
The Container Store: What's Next? | p. 281 |
Key Terms | p. 281 |
Test Your Knowledge | p. 282 |
Practice Your Knowledge | p. 282 |
Expand Your Knowledge | p. 283 |
A Case for Critical Thinking | p. 285 |
Video Case | p. 286 |
Creating Value: Producing Quality Goods and Services | p. 288 |
Inside Business Today: Fulfilling Customized Dreams at Carvin Guitars | p. 289 |
Chapter Overview | p. 290 |
Understanding Production and Operations Management | p. 291 |
Designing the Production Process | p. 295 |
Thinking About Ethics: Offshoring: Profits, Yes, But at What Cost? | p. 296 |
Improving Production Through Technology | p. 303 |
Technologies that are Revolutionizing Business: Nanotechnology | p. 303 |
Managing and Controlling the Production Process | p. 306 |
Innovating for Business Success: Your Inventory Wants to Talk to You | p. 308 |
Learning from Business Blunders | p. 310 |
Summary of Learning Objectives | p. 314 |
Carvin Guitars: What's Next? | p. 315 |
Key Terms | p. 315 |
Test Your Knowledge | p. 316 |
Practice Your Knowledge | p. 316 |
Expand Your Knowledge | p. 317 |
A Case for Critical Thinking | p. 318 |
Video Case | p. 320 |
E-Business in Action: Whatever Happened to B2B Exchanges? | p. 321 |
Career Profiles | p. 322 |
Managing Employees | p. 324 |
Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations | p. 324 |
Inside Business Today: Learning the Art of Motivation at Atlas Container | p. 325 |
Chapter Overview | p. 326 |
Motivating Employees | p. 327 |
Safety and Security in a Complex World: Which Theory Will Solve the Problem of Employee Theft? | p. 331 |
Learning from Business Blunders | p. 332 |
Keeping Pace with Today's Workforce | p. 335 |
Minding Your Own Business: Are We Having Fun Yet? | p. 337 |
Competing in a Global Marketplace: Too Many Workers? Not for Long | p. 339 |
Technologies that are Revolutionizing Business: Telecommuting Technologies | p. 343 |
Working with Labor Unions | p. 344 |
Summary of Learning Objectives | p. 350 |
Atlas Container: What's Next? | p. 351 |
Key Terms | p. 352 |
Test Your Knowledge | p. 352 |
Practice Your Knowledge | p. 353 |
Expand Your Knowledge | p. 354 |
A Case for Critical Thinking | p. 355 |
Video Case | p. 357 |
Taking Care of Employees: Managing Human Resources | p. 358 |
Inside Business Today: Blending a Successful Workforce: Jamba Juice Whips Up Creative Recruiting Strategies | p. 359 |
Chapter Overview | p. 360 |
Understanding What Human Resources Managers Do | p. 360 |
Planning for a Company's Staffing Needs | p. 361 |
Technologies that are Revolutionizing Business: Assistive Technologies | p. 364 |
Recruiting, Hiring, and Training New Employees | p. 366 |
Safety and Security in a Complex World: When Employees Turn on Each Other | p. 368 |
Learning from Business Blunders | p. 370 |
Appraising Employee Performance | p. 371 |
Innovating for Business Success: Click and Learn: E-Training Today's Employees | p. 372 |
Administering Compensation and Employee Benefits | p. 373 |
Safety and Security in a Complex World: Somebody's Watching (and Listening and Reading and Monitoring and Recording) | p. 375 |
Overseeing Changes in Employment Status | p. 382 |
Summary of Learning Objectives | p. 385 |
Jamba Juice: What's Next? | p. 385 |
Key Terms | p. 386 |
Test Your Knowledge | p. 386 |
Practice Your Knowledge | p. 387 |
Expand Your Knowledge | p. 388 |
A Case for Critical Thinking | p. 389 |
Video Case | p. 391 |
E-Business in Action: Job Recruiting Moves to the Net | p. 392 |
Career Profiles | p. 393 |
Developing Marketing Strategies to Satisfy Customers | p. 394 |
Connecting with Customers: The Art and Science of Marketing | p. 394 |
Inside Business Today: Toyota Scion: Connecting with a New Generation of Car Buyers | p. 395 |
Chapter Overview | p. 396 |
Marketing in a Changing World | p. 397 |
Thinking about Ethics: Mining Your Deepest Secrets | p. 403 |
Understanding Today's Customers | p. 404 |
Learning from Business Blunders | p. 406 |
Technologies that are Revolutionizing Business: Data Mining | p. 409 |
Planning Your Marketing Strategies | p. 409 |
Thinking about Ethics: Questionable Marketing Tactics on Campus | p. 413 |
Summary of Learning Objectives | p. 419 |
Toyota Scion: What's Next? | p. 420 |
Key Terms | p. 420 |
Test Your Knowledge | p. 420 |
Practice Your Knowledge | p. 421 |
Expand Your Knowledge | p. 422 |
A Case for Critical Thinking | p. 423 |
Video Case | p. 425 |
Defining the Exchange: Product and Pricing Strategies | p. 426 |
Inside Business Today: Allergan Stumbles onto a Billion-Dollar Product | p. 427 |
Chapter Overview | p. 428 |
Characteristics of Products | p. 428 |
Innovating for Business Success: Ringing up Business in Creative New Ways | p. 431 |
Safety and Security in a Complex World: Designing Safer Products | p. 433 |
Learning from Business Blunders | p. 434 |
The New-Product Development Process | p. 435 |
Technologies that are Revolutionizing Business: Digital Products | p. 437 |
Product Identities | p. 437 |
Product-Line and Product-Mix Strategies | p. 440 |
Pricing Strategies | p. 443 |
Summary of Learning Objectives | p. 449 |
Botox Cosmetic: What's Next? | p. 450 |
Key Terms | p. 451 |
Test Your Knowledge | p. 451 |
Practice Your Knowledge | p. 452 |
Expand Your Knowledge | p. 453 |
A Case for Critical Thinking | p. 454 |
Video Case | p. 455 |
Delivering Value: Distribution Strategies | p. 456 |
Inside Business Today: Costco Makes the Good Life More Affordable | p. 457 |
Chapter Overview | p. 458 |
Understanding the Role of Marketing Intermediaries | p. 458 |
Minding Your Own Business: Looking for a Get-Rich-Slow Scheme? | p. 464 |
Setting Distribution Strategies | p. 467 |
Innovating for Business Success: Nautilus Bulks Up Through Multiple Channels | p. 468 |
Learning from Business Blunders | p. 471 |
Managing Physical Distribution | p. 472 |
Technologies that are Revolutionizing Business: Supply-Chain Integration Standards | p. 474 |
Summary of Learning Objectives | p. 477 |
Costco: What's Next? | p. 478 |
Key Terms | p. 478 |
Test Your Knowledge | p. 478 |
Practice Your Knowledge | p. 479 |
Expand Your Knowledge | p. 480 |
A Case for Critical Thinking | p. 481 |
Video Case | p. 483 |
Spreading the Message: Promotional Strategies | p. 484 |
Inside Business Today: Profitable Search Results: Google Advances the Science of Online Advertising | p. 485 |
Chapter Overview | p. 486 |
What Is Promotion? | p. 486 |
Learning from Business Blunders | p. 488 |
Innovating for Business Success: Tracking Down the Disappearing Audience | p. 490 |
Personal Selling | p. 491 |
Minding Your Own Business: Three Steps to an Effective Sales Presentation | p. 494 |
Advertising and Direct Marketing | p. 495 |
Technologies that are Revolutionizing Business: Individualized Advertising | p. 495 |
Innovating for Business Success: The Rise, Fall-and Rise-of Online Advertising | p. 502 |
Sales Promotion | p. 504 |
Public Relations | p. 506 |
Integrated Marketing Communications | p. 507 |
Summary of Learning Objectives | p. 508 |
Google: What's Next? | p. 509 |
Key Terms | p. 510 |
Test Your Knowledge | p. 510 |
Practice Your Knowledge | p. 511 |
Expand Your Knowledge | p. 512 |
A Case for Critical Thinking | p. 513 |
Video Case | p. 514 |
E-Business in Action: Clicks and Bricks: Bridging the Physical and Virtual Worlds | p. 516 |
Career Profiles | p. 517 |
Managing Accounting and Financial Resources | p. 518 |
Getting to the Bottom Line: Basic Accounting Concepts | p. 518 |
Inside Business Today: When Giants Fall: The Collapse of WorldCom/MCI | p. 519 |
Chapter Overview | p. 520 |
Understanding Accounting | p. 521 |
Technologies that are Revolutionizing Business: Compliance Management Software | p. 525 |
Thinking about Ethics: Putting Accountability Back into Public Accounting | p. 526 |
Fundamental Accounting Concepts | p. 527 |
Using Financial Statements | p. 529 |
Minding Your Own Business: How to Read an Annual Report | p. 539 |
Learning from Business Blunders | p. 540 |
Summary of Learning Objectives | p. 541 |
MCI: What's Next? | p. 542 |
Key Terms | p. 542 |
Test Your Knowledge | p. 543 |
Practice Your Knowledge | p. 543 |
Expand Your Knowledge | p. 545 |
A Case for Critical Thinking | p. 546 |
Video Case | p. 548 |
Keeping the Engine Running: Financial Management and Banking | p. 550 |
Inside Business Today: A Nice Problem to Have: Microsoft Wonders What to Do with Too Much Cash | p. 551 |
Chapter Overview | p. 552 |
The Role of Financial Management | p. 552 |
Thinking about Ethics: That's Why They Call Them Havens | p. 554 |
The U.S. Financial System | p. 561 |
Technologies that are Revolutionizing Business: Credit Scoring Software | p. 563 |
Thinking about Ethics: Surprise! You've Been Swiped | p. 564 |
Learning from Business Blunders | p. 565 |
The Functions of the Federal Reserve System | p. 567 |
Summary of Learning Objectives | p. 572 |
Microsoft: What's Next? | p. 573 |
Key Terms | p. 573 |
Test Your Knowledge | p. 574 |
Practice Your Knowledge | p. 574 |
Expand Your Knowledge | p. 575 |
A Case for Critical Thinking | p. 576 |
Video Case | p. 578 |
Investing in the Future: Securities and Investment Strategies | p. 580 |
Inside Business Today: Schwab Reinvents an Industry-Then Has to Reinvent Itself | p. 581 |
Chapter Overview | p. 582 |
Types of Securities Investments | p. 583 |
Minding Your Own Business: Is an Index Fund Right for Your Future? | p. 588 |
Securities Markets | p. 590 |
Investment Strategies and Techniques | p. 594 |
Learning from Business Blunders | p. 595 |
Technologies that are Revolutionizing Business: Online Investing | p. 597 |
Innovating for Business Success: Put Your Money Where Your Mouse Is | p. 598 |
Summary of Learning Objectives | p. 603 |
Charles Schwab: What's Next? | p. 603 |
Key Terms | p. 604 |
Test Your Knowledge | p. 604 |
Practice Your Knowledge | p. 605 |
Case for Critical Thinking | p. 607 |
Video Case | p. 608 |
E-Business in Action: Internet Banks Hit a Brick Wall | p. 610 |
Career Profiles | p. 611 |
The U.S. Legal System and Business Law | p. A-1 |
Risk Management and Insurance | p. A-13 |
Personal Finance: Getting Set for Life | p. A-25 |
Your Business Plan | p. A-47 |
References | p. R-1 |
Acknowledgments | p. Ack-1 |
Glossary | p. G-1 |
Name Index | p. I-1 |
Subject Index | p. I-7 |
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