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Excellence in Business Communication,9780130909473
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Excellence in Business Communication

by ;
Edition:
5th
ISBN13:

9780130909473

ISBN10:
0130909475
Media:
Paperback
Pub. Date:
1/1/2002
Publisher(s):
Prentice Hall
List Price: $97.00

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This is the 5th edition with a publication date of 1/1/2002.
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Summary

Offers business communication experience in every chapter through real-world on the job simulations featuring actual companies. For anyone who wants to communicate more effectively in the business environment. Softcover.

Table of Contents

Preface xv
Part I Foundations of Business Communication 1(70)
Understanding Business Communication
2(23)
Communicating in Teams: Collaboration, Listening, Nonverbal, and Meeting Skills
25(23)
Communicating Interculturally
48(23)
Part II The Three-Step Writing Process 71(88)
Planning Business Messages
72(27)
Writing Business Messages
99(34)
Completing Business Messages
133(26)
Part III Letters, Memos, E-Mail, and Other Brief Messages 159(110)
Writing Routine, Good-News, and Goodwill Messages
160(37)
Writing Bad-News Messages
197(33)
Writing Persuasive Messages
230(39)
Part IV Reports and Oral Presentations 269(162)
Planning Business Reports and Proposals
270(45)
Writing Business Reports and Proposals
315(43)
Completing Formal Business Reports and Proposals
358(45)
Giving Speeches and Oral Presentations
403(28)
Part V Employment Messages 431(60)
Writing Resumes and Application Letters
431(35)
Interviewing for Employment and Following Up
466(25)
Appendix A Format and Layout of Business Documents 491(22)
Appendix B Documentation of Report Sources 513(6)
Appendix C Fundamentals of Grammar and Usage 519(18)
Appendix D Correction Symbols 537
References 1(1)
Acknowledgments 1
Name/Organization/Brand/Company Index 11(6)
Subject Index 17


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