Excellence in Business Communication

by Thill, John V.; Bovee, Courtland L.

• ISBN13: 9780136157502
• ISBN10: 0136157505
• Edition: 8th
• Format: Paperback
• Copyright: 2011-01-01
• Publisher: Pearson College Div

Summary

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering "On the Job" simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills. KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters). MARKET: With its helpful appendices and a "Handbook of Grammar, Mechanics, and Usage," this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Table of Contents

Preface

Prologue: Building a Career with Your Communication Skills

Understanding the Foundations of Business Communication

Achieving Success Through Effective Business Communication

Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Communicating in a World of Diversity

Applying the Three-Step Writing Process

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Brief Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Business Messages

Writing Negative Messages

Writing Persuasive Messages

Preparing Reports and Oral Presentations

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Developing Oral Presentations

Writing Employment Messages and Interviewing for Jobs

Building Careers and Writing RFsumFs

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Correction SymbolsVideo GuideHandbook of Grammar, Mechanics, and Usage

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