Excellence in Business Communication Plus 2014 MyBCommLab with Pearson eText -- Access Card Package

by Thill, John V.; Bovee, Courtland L.

• ISBN13: 9780133806878
• ISBN10: 0133806871
• Additional ISBN(s): 9780133034073, 9780135983584
• Edition: 11th
• Format: Package
• Copyright: 2014-04-22
• Publisher: Pearson
• More Book Details

Summary

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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For undergraduate business communication courses

 

Learn Business Communication Skills by Example

 

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

 

Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

 

MyBCommLab for Excellence in Business Communication is a total learning package.

MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today’s business landscape. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

• Personalize Learning with MyBCommLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab.
• Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges. 
• Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.   
• Offer the Latest Information on Today’s Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.

This package contains:

0133544176 / 9780133544176 Excellence in Business Communication, 11/e     

0133545814 / 9780133545814 NEW MyBCommLab with Pearson eText -- Access Card -- for Excellence in Business Communication, 11/e     

 

Table of Contents

I. Understanding the Foundations of Business Communication

1. Achieving Success Through Effective Business Communication

2. Mastering Team Skills and Interpersonal Communication

3. Communicating in a World of Diversity

 

II. Applying the Three-Step Writing Process

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

 

III. Crafting Brief Messages

7. Crafting Messages for Electronic and Social Media

8. Writing Routine and Positive Messages

9. Writing Negative Messages

10. Writing Persuasive Messages

 

IV. Preparing Reports and Oral Presentations

11. Planning Reports and Proposals

12. Writing Reports and Proposals

13. Completing Reports and Proposals

14. Designing and Delivering Oral and Online Presentations

 

V. Writing Employment Messages and Interviewing for Jobs

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment

 

APPENDIX A. Format and Layout of Business Documents

APPENDIX B. Documentation of Report Sources

APPENDIX C. Correction Symbols

Handbook of Grammar, Mechanics, and Usage