Excellence in Public Relations and Communication Management

by Grunig,James E.

• ISBN13: 9780805802276
• ISBN10: 0805802274
• Format: Nonspecific Binding
• Copyright: 1992-05-01
• Publisher: Routledge

Summary

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team b

Table of Contents

Contributors	xi
Preface	xiii
Communication, Public Relations, and Effective Organizations: An Overview of the Book	1	(30)
James E. Grunig
PART I THE BASIC THEORY
The Effect of Worldviews on Public Relations Theory and Practice	31	(34)
James E. Grunig
Jon White
What Is an Effective Organization?	65	(26)
Larissa A. Grunig
James E. Grunig
William P. Ehling
Public Relations and Management Decision Making	91	(18)
Jon White
David M. Dozier
How Communication Managers Can Apply the Theories of Excellence and Effectiveness	109	(8)
Fred C. Repper
PART II THE PROGRAM LEVEL: EFFECTIVE PLANNING OF COMMUNICATION PROGRAMS
Strategic Management, Publics, and Issues	117	(42)
James E. Grunig
Fred C. Repper
Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects	159	(26)
David M. Dozier
William P. Ehling
Research Firms and Public Relations Practices	185	(34)
David M. Dozier
Fred C. Repper
PART III THE DEPARTMENTAL LEVEL: CHARACTERISTICS OF EXCELLENT PUBLIC RELATIONS DEPARTMENTS
What is Excellence in Management?	219	(32)
James E. Grunig
Public Relations Management and Operations Research	251	(34)
William P. Ehling
David M. Dozier
Models of Public Relations and Communication	285	(42)
James E. Grunig
Larissa A. Grunig
The Organizational Roles of Communications and Public Relations Practitioners	327	(30)
David M. Dozier
Public Relations and Marketing Practices	357	(38)
William P. Ehling
Jon White
James E. Grunig
The Organization of the Public Relations Function	395	(24)
David M. Dozier
Larissa A. Grunig
Women in Public Relations: Problems and Opportunities	419	(20)
Linda Childers Hon
Larissa A. Grunig
David M. Dozier
Public Relations Education and Professionalism	439	(28)
William P. Ehling
PART IV THE ORGANIZATIONAL LEVEL: THE CONDITIONS THAT MAKE EXCELLENCE IN PUBLIC RELATIONS POSSIBLE
How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization ... And What They Actually Do	467	(16)
Larissa A. Grunig
Power in the Public Relations Department	483	(20)
Larissa A. Grunig
Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond	503	(28)
Larissa A. Grunig
Symmetrical Systems of Internal Communication	531	(46)
James E. Grunig
Corporate Culture and Public Relations	577	(20)
K. Sriramesh
James E. Grunig
Jody Buffington
Societal Culture and Public Relations	597	(20)
K. Sriramesh
Jon White
PART V THE ECONOMIC LEVEL: WHAT PUBLIC RELATIONS AND COMMUNICATION CONTRIBUTE TO THE BOTTOM LINE
Estimating the Value of Public Relations and Communication to an Organization	617	(22)
William P. Ehling
Author Index	639	(14)
Subject Index	653