Summary

Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leadersIn less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple's iTunes became the largest music retailer in North America.They all share one key strategic decision each of these organizations chose to harness the power of cloud computing to power their drives to dominance. With roots in supercomputing and many other technical disciplines, cloud computing is ushering in an entirely new economic reality technology-enabled enterprises built on low cost, flexible, and limitless technical infrastructures.The Executive's Guide to Cloud Computing reveals how you can apply the power of cloud computing throughout your enterprise, giving members of the C-suite a detailed look at: Why cloud computing must be a top priority on your company's IT roadmaps How the drive for scale, lower costs and greater agility is making cloud computing a fiscal and technological imperative The relationship between cloud computing and other relevant IT initiatives The strategic implications of cloud computing for the enterprise Where to begin and how to get started integrating cloud computing into your existing operationsNow you can harness cloud computing's potential for your organization. Executive's Guide to Cloud Computing shows you how.

Author Biography

Eric A. Marks is President and CEO of AgilePath Corporation, a Service-Oriented Architecture (SOA) and Web services solutions firm. He is focused on driving executive insight, strategy, and planning, and business execution of Web services and SOA. A software and technology services veteran with seventeen years of experience with firms including PricewaterhouseCoopers, Cambridge Technology Partners, Novell, Electronic Data Systems, StreamServe, Ontos, and Square D Company/Schneider Electric, he serves on the Advisory Board of Directors for LogicLibrary, the leading software asset reuse firm, and lectures at Syracuse University's nationally recognized School of Information Studies. He is a regular columnist for Computerworld online, Managing Automation magazine, and the industry portal www.SearchWebServices.com.

Roberto (Bob) Lozano is chief strategist and founder of Appistry, Inc., a leading provider of cloud application platforms. An experienced entrepreneur with a history of building successful companies, Lozano founded and led PaylinX, a leader in the payment solutions market. He has also held management and technology positions with Southwestern Bell (now AT&T), Monsanto, and Sandia National Laboratories, has lectured on artificial intelligence as an adjunct faculty member at Washington University in St. Louis, and also founded Intelligent Computer Systems. He is a frequent speaker around the industry and blogs at www.thoughtsoncomputing.com.

Preface	p. xi
The Sound of Inevitability	p. 1
A Persistent Vision	p. 5
A Little History	p. 6
Three Ages of Computing	p. 6
Broad Enablers	p. 15
Big Contributions	p. 20
Limitations	p. 21
I Want One of Those	p. 22
Back to the Future?	p. 22
Notes	p. 23
Concepts, Terminology, and Standards	p. 25
Basic Concepts: The Big Stuff	p. 27
Major Layers	p. 34
Where They Live (Deployment Models)	p. 36
Geographic Location	p. 39
Datacenter Innovation	p. 39
The Quest for Green	p. 40
Standards	p. 41
Much Sound and Fury …	p. 42
Parting Thoughts	p. 42
Notes	p. 43
Cloud Computing and Everything Else	p. 45
The Neighborhood	p. 45
Parting Thoughts	p. 66
Notes	p. 67
Strategic Implications of Cloud Computing	p. 69
A Survey of Cloud Implications	p. 70
Business Benefits of Cloud Computing	p. 78
Cloud-Based Business Models	p. 82
Cloud-Enabled Business Models	p. 83
Strategic Implications of Cloud Computing	p. 86
Evolving from SOA into the Cloud	p. 91
When to Do SOA versus Cloud?	p. 98
Cloud Computing Adoption Obstacles	p. 107
Parting Thoughts: Things to Do Tomorrow	p. 109
Notes	p. 110
Cloud Adoption Lifecycle	p. 111
Cloud Adoption Lifecycle and Cloud Modeling Framework: Two Necessary Tools for Cloud Success	p. 112
Cloud Adoption Lifecycle	p. 114
Cloud Adoption Lifecycle Summary	p. 144
Parting Thoughts	p. 145
Cloud Architecture, Modeling, and Design	p. 147
Cloud Adoption Lifecycle Model: Role of Cloud Modeling and Architecture	p. 147
Cloud Industry Standards	p. 149
Standards Monitoring Framework	p. 154
A Cloud Computing Reference Model	p. 155
Exploring the Cloud Computing Logical Architecture	p. 157
Developing a Holistic Cloud Computing Reference Model	p. 162
Cloud Deployment Model	p. 170
Cloud Governance and Operations Model	p. 174
Cloud Ecosystem Model (Supporting the Cloud Reference Model)	p. 179
Consumption of Cloud-Enabled and Cloud Enablement Resources	p. 184
Cloud Computing Reference Model Summary	p. 187
Cloud Computing Technical Reference Architecture	p. 188
Parting Thoughts	p. 192
Notes	p. 193
Where To Begin With Cloud Computing	p. 195
Cloud Adoption Lifecycle	p. 195
Where to Begin with Cloud: Using the Cloud Adoption Lifecycle	p. 199
Where to Begin with Cloud: Deployment Model Scenarios	p. 200
Cloud Business Adoption Patterns	p. 204
Where to Begin with Cloud: Consumers and Internal Cloud Providers	p. 209
Cloud Patterns Mapped to Common Cloud Use Cases	p. 213
Parting Thoughts	p. 224
All Things Data	p. 227
The Status Quo	p. 228
Cracks in the Monolith	p. 230
Cloud Scale	p. 232
The Core Issues	p. 234
Lessons Learned	p. 237
Solutions and Technologies: A Few Examples	p. 239
A Look Below: Need for Combined Computation/Storage	p. 242
Parting Thoughts	p. 243
Notes	p. 243
Why Inevitability is…Inevitable	p. 245
Driving Scale	p. 247
Objections and Concerns	p. 248
Overwhelming Rationality	p. 253
A Natural Evolution	p. 257
Parting Thoughts	p. 259
Notes	p. 260
The Cloud Computing Vendor Landscape	p. 263
Infrastructure as a Service (IaaS)	p. 264
Platforms as a Service (PaaS)	p. 264
Software as a Service (SaaS)	p. 265
Systems Integrators	p. 265
Analysts and Services Providers	p. 266
Parting Thoughts	p. 266
Note	p. 266
About the Authors	p. 267
Index	p. 269
Table of Contents provided by Ingram. All Rights Reserved.

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