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9780875848198

The Experience Economy

by
  • ISBN13:

    9780875848198

  • ISBN10:

    0875848192

  • Format: Hardcover
  • Copyright: 1999-04-01
  • Publisher: PERSEUS
  • View Upgraded Edition

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Supplemental Materials

What is included with this book?

Summary

According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.

Author Biography

B. Joseph Pine II and James H. Gilmore formed Strategic Horizons LLP to explore the frontiers of business and help executives see the world differently.

Table of Contents

Preview Step Right Up ix
Welcome to the Experience Economy
1(26)
Setting the Stage
27(18)
The Show Must Go On
45(24)
Get Your Act Together
69(12)
Experiencing Less Sacrifice
81(20)
Intermission A Refreshing Experience
95(6)
Work Is Theatre
101(18)
Performing to Form
119(20)
Now Act Your Part
139(24)
The Customer Is the Product
163(22)
Finding Your Role in the World
185(22)
Encore Exit, Stage Right
205(2)
Notes 207(24)
Index 231(18)
Credits 249(4)
About the Authors 253

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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