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9781563673993

Experiential Retailing Concepts and Strategies That Sell

by ; ;
  • ISBN13:

    9781563673993

  • ISBN10:

    1563673991

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2007-06-11
  • Publisher: Fairchild Books

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Summary

Today's consumers demand more-they seek an emotional experience from shopping, one that will allow them to express who they are. And from the cool, hipster appeal of Target to the rock-n'-roll nostalgia for sale at the Hard Rock Café, today's successful retailers are increasingly finding ways to provide that total consumer experience. Experiential Retailing is about understanding these recent consumer and retail trends. Taking an innovative and interdisciplinary approach, the authors move beyond the traditional model of product assortment. They examine the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, from the efficiency of dollar stores to the knowing coziness of a local boutique. Anecdotes and illustrations demonstrate strategies for success, including ways to create a product mix or crossover brand. Incisive, sensory, and entertaining, Experiential Retailing provides exciting new concepts for understanding this global phenomenon

Table of Contents

Introductionp. 2
Evolution of consumptionp. 20
Utilitarian and hedonic consumptionp. 54
Symbolic consumptionp. 92
Ritual consumptionp. 113
Sensory consumptionp. 158
Consumer efficiencyp. 195
Entertainment retailingp. 224
Thematic retailingp. 251
Lifestyle retailingp. 272
Value retailingp. 302
Brandingp. 327
Brand extensionp. 347
Strategic alliancep. 363
Global experiential retailingp. 381
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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