Introduction | p. 1 |
Experimental Psychology and the Scientific Method | p. 2 |
Alternatives to Experimentation | p. 24 |
Formulating the Hypothesis | p. 54 |
Method | p. 77 |
The Basics of Experimentation | p. 78 |
Research Ethics | p. 118 |
Basic Experimental Designs (Between-Subjects Designs) | p. 143 |
Experiments with More Than Two Groups | p. 175 |
Within-Subjects Designs | p. 201 |
Controlling Extraneous Variables: Physical Variables | p. 223 |
Controlling Extraneous Variables: Personality and Social Variables | p. 245 |
Results: Coping with Data | p. 273 |
Why We Need Statistics | p. 274 |
Analyzing Results: Two-Group Examples | p. 301 |
Analyzing Results: Multiple-Group and Factorial Experiments | p. 328 |
Discussion | p. 363 |
Drawing Conclusions: The Search for the Elusive Bottom Line | p. 364 |
Writing the Research Report | p. 391 |
Appendix A Computational Formulas | p. 427 |
Appendix B Statistical Tables | p. 432 |
Appendix C A Journal Article in Manuscript Form | p. 441 |
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