Explorations of Marketing in Society

by Gundlach, Gregory T.; Block, Lauren; Wilkie, William L.

• ISBN13: 9780324304305
• ISBN10: 0324304307
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-03-20
• Publisher: Cengage Learning

Summary

Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.

Author Biography

Gregory T. Gundlach is Visiting Eminent Scholar, Professor of Marketing and Interim Chairperson in the Department of Marketing & Logistics. University of North Florida.

Table of Contents

Preface

II

III

IV

V

VI

VII

VIII

IX

Table of Contents provided by Publisher. All Rights Reserved.