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9780273651178

Exploring Corporate Strategy : Text

by ;
  • ISBN13:

    9780273651178

  • ISBN10:

    027365117X

  • Edition: 6th
  • Format: Paperback
  • Copyright: 2002-01-01
  • Publisher: Pearson College Div

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Supplemental Materials

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Summary

Strategic Management at all levels both in UK and Europe. Europes most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.

Table of Contents

Introduction
Corporate Strategy: An Introduction
Understanding Strategy Development
The Strategic Position
The Environment
Strategic Capability
Expectations and Purposes Commentary on
"" Coping with Complexity: the business idea
Strategic Choices
Corporate Strategy
Business-level Strategy
Directions and Methods of Development Commentary on
"" Strategy Selection
S
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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