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Foreword: Oxfam | |
Foreword: Unilever | |
Executive summary | |
Introduction: Why Oxfam and Unilever began this project | |
What is this research about? | |
Methodology | |
The context of the research project | |
Assessing the impact of Unilever Indonesia | |
The impacts of Unilever Indonesia at the macro-economic level: Setting the context: the 1997-98 financial crisis | |
Unilever's organisation and recent performance in Indonesia | |
UI's response to the financial crisis | |
Key insights | |
The employment impacts of Unilever Indonesia: Employment in Indonesia | |
UI's employment impacts | |
Key insights | |
The value chain from supply to distribution: Supplier companies | |
Producers of raw materials | |
Kecap Bango Sweet Soy Sauce: from farm to fork | |
The distribution chain | |
Supporting employment and value generation in UI's value chain | |
Key insights | |
Low-income consumers in the marketplace: The fast-moving consumer-goods (FMCG) market in Indonesia | |
What exactly does UI sell? | |
Who buys UI products? | |
Access to UI products | |
Why do people buy UI products? The concept of brands | |
The role of promotion and advertising | |
Meeting or creating needs? | |
Key insights | |
UI's wider impact in the community: Corporate community involvement | |
UI's influence on the business sector and government | |
Key insights | |
Conclusions: Content: lessons learned from the research project | |
Process and partnership: lessons learned from working together | |
Feedback from external reference group | |
The way forward | |
Notes | |
References and sources | |
Appendices | |
Table of Contents provided by Publisher. All Rights Reserved. |
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