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9780805829167

Exploring Mass Media for a Changing World

by ;
  • ISBN13:

    9780805829167

  • ISBN10:

    0805829164

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 1999-07-01
  • Publisher: Routledge

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Summary

A college level introduction to the mass media emphasizing clear information above flashy graphics. The volume's 15 chapters address general and theoretical matters; specific mass media, presented in the order in which they developed historically; the role of advertising and public relations in the mass media; and the latest medium, the Internet.

Table of Contents

Preface xix
Development of Mass Media and Social Change
1(21)
Process and Functions
22(20)
Political Systems: Nations and Cultures
42(17)
Economic Realities: Ownership and Control
59(23)
Legal Concerns: Rights and Responsibilities
82(22)
Audiences: Use of Mass Media
104(20)
Impact: Effects of Mass Media
124(17)
Newspapers
141(25)
Books, Magazines, and Newsletters
166(21)
Motion Pictures
187(19)
Radio and Sound Recordings
206(24)
Television
230(31)
Advertising
261(23)
Public Relations, Public Opinion, and Mass Media
284(19)
The Internet and the Future of Mass Media
303(26)
Author Index 329(2)
Subject Index 331

Supplemental Materials

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