Exploring Strategy

by Johnson, Gerry; Whittington, Richard; Scholes, Kevan

• ISBN13: 9780273735496
• ISBN10: 0273735497
• Edition: 9th
• Format: Paperback
• Copyright: 2011-10-05
• Publisher: Prentice Hall

Summary

Exploring Strategyoffers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as fantastic case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategyprovides a proven high quality resource that you can't do without. Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances. Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams. Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work. Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations. Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy. Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.  

Table of Contents

1    Introducing Strategy

 

Part I - THE STRATEGIC POSITION

Introduction to Part I

2    The environment

3    Strategic Capabilities

4   Strategic Purpose

5    Culture and Strategy

Commentary on Part I The Strategic Position

 

Part II - STRATEGIC CHOICES

Introduction to Part II

6    Business Strategy

7    Corporate strategy and diversification

8    International strategy

9    Innovation and entrepreneurship

10   Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

 

Part III - STRATEGY IN ACTION

Introduction to Part III

11   Evaluation strategies

12   Strategy development processes

13   Organising for success

14   Leadership and strategic change

15   The practice of strategy

Commentary on Part III Strategy in Action