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9780130082749

The Extended Enterprise Gaining Competitive Advantage through Collaborative Supply Chains

by ;
  • ISBN13:

    9780130082749

  • ISBN10:

    0130082740

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2003-09-04
  • Publisher: Ft Pr

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Summary

You can't compete and win alone. Today, constellations of firms ally against each other--and the firm that stands alone, may fail alone. Now there's a start-to-finish guide to the opportunities and challenges facing today's extended enterprise. InThe Extended Enterprise,authors Edward W. Davis and Robert E. Spekman show why extended enterprises demand radically new buyer-supplier relationships, why traditional business structures inhibit alliances and partnerships, and how to develop the competencies your company needs right now.Drawing on extensive research and new case studies, you get realistic strategies for planning, building, and managing the extended enterprise. You'll learn how to decide when to partner and who to partner with; align processes to improve information flow; and especially, develop people who'll work well across organizational boundaries. Above all, the authors offer deep insight into the attitudinal and behavioral changes that are needed in order to rapidly achieve results and sustain them for the long term.

Author Biography

Edward W. Davis, Oliver Wight Professor of Business Administration at University of Virginia's Darden Graduate School of Business Administration, specializes in supply chain management, manufacturing strategy, global sourcing, and developing high-performance organizations Robert E. Spekman is Tayloe Murphy Professor of Business Administration at Darden

Table of Contents

Prefacep. xv
Acknowledgmentsp. xxiii
Introductionp. 1
The New Competition: The Extended Enterprisep. 3
Changing the Face of Competitionp. 4
Different Views and Perspectivesp. 11
Life after Price Leveragep. 16
Beginning the Conversation Needed for the Extended Enterprisep. 18
Defining the Extended Enterprisep. 20
Summaryp. 29
Traditional Views and Where We Have Beenp. 31
Tracing Shifting Prioritiesp. 35
Traditional Buyer-Supplier Relationships: The Dark Agesp. 35
Enter Material Management: The Beginning of the Age of Enlightenmentp. 37
From Materials Management to Supply Chain Managementp. 44
From Supply Chain Management to Extended Enterprise Thinkingp. 50
Summaryp. 52
Supply Chain Planning: From Past to Presentp. 53
In the Dark Ages: Economic Order Quantity and Reorder Pointp. 55
Material Requirements Planning: More "Push" for Materials Managementp. 56
Distribution Resources Planning = Material Requirements Planning for Distributionp. 59
Just-in-Time: "Pull" Systemsp. 59
More "Pull" along the Chainp. 61
Manufacturing Execution Systems: For the Shop Floor and Morep. 63
Enterprise Resources Planning: The Interconnected Enterprisep. 63
Planning in Piecesp. 64
Interfacing Alone Is Not Integrationp. 65
Advanced Planning Systems: Brains for Enterprise Resource Planningp. 67
The Internet and E-Manufacturingp. 70
Planning and Scheduling Integration Across Company Boundariesp. 75
Summaryp. 78
Developing Extended Enterprise Thinkingp. 79
Toward the Implementation of the Extended Enterprisep. 81
A View to the Futurep. 84
Strategic Intent Drives Extended Enterprise Thinkingp. 86
From Intent to Integrationp. 91
Supplier Relationship Managementp. 93
Mapping the Process from Strategic Intent to Partner Selectionp. 93
Parallel Processing: Understanding How to Manage the Gapp. 97
Creating Valuep. 98
The Three Csp. 102
Summaryp. 106
Outsourcing in the Extended Enterprisep. 109
Background and Trendsp. 109
Traditional versus New Reasons for Outsourcingp. 112
Business Process Outsourcingp. 112
Strategic Outsourcing: An Example of the Extended Enterprisep. 118
Challenges to Getting Therep. 120
The Issue of Controlp. 124
The Extended Enterprise Approach to Outsourcingp. 127
Summaryp. 128
Information Systems and Technology Issues in the Extended Enterprisep. 131
Information Technology and Its Role in Supply Chain Integrationp. 133
Enabling Seamless Integration with ITp. 135
Planning, Control, and Decision Integrationp. 137
Information Integration and Business Process Integrationp. 138
IT for the Extended Enterprisep. 143
Strategic IT Opportunities For the Extended Enterprisep. 144
IT Infrastructurep. 145
Transactional ITp. 146
Informational ITp. 147
Strategic ITp. 148
Reach and Range in the Extended Enterprisep. 148
Capitalizing on IT Opportunities for the Extended Enterprisep. 150
The Challenge of Building Consensus about IT Directionp. 151
The Challenge of IT Integrationp. 152
The Challenge of Multiple IT Integrationsp. 154
Other IT Challengesp. 155
A View Over the Horizonp. 155
Winning Companies Will Excel at IT Integrationp. 156
Business Performance Management Systems Will Drive Continuous Improvement and Real-Time Responsep. 156
Decision Paths and Analytical Routines Will Enable Decision Integrationp. 157
Business Intelligence and Analytical Applications Will Deliver Process Intelligence and Information Integrationp. 157
IT Expertise Will Be Managed as a Core Competence and Competitive Discriminatorp. 158
Summaryp. 158
Trust, the Glue that Binds the Extended Enterprisep. 161
Why Is Trust Important?p. 163
Trust Is Essentialp. 167
The Role of Contracts and Trustp. 169
Decomposing Trust into its Core Dimensionsp. 172
Building Trustp. 174
Supplier Developmentp. 174
E-Commerce, Supply Chains, and Trustp. 176
Approaches to Building Trustp. 178
Know the Components of Trustp. 178
Understanding the Relationships between Trust and Controlp. 180
From Theory to Practice: Developing an Atmosphere of Trustp. 182
Begin with a Planp. 182
Ensure Open Lines of Communicationp. 183
Establish an Appropriate Governance Structurep. 184
Keep Your Eye on What Mattersp. 185
Walk in Your Partners' Shoesp. 185
Partner Assessment and Determining Trustworthinessp. 186
Summaryp. 188
Developing the Extended Enterprisep. 189
Managers: People, Processes, and Structuresp. 189
General Trends of Forces Changing the Worldp. 190
Surviving in the New Economyp. 191
Boundary-Spanning Rolesp. 192
Requisite Boundary-Spanning Activitiesp. 194
Gatekeeping and Interpretationp. 194
Transaction and Integration Planningp. 195
Engaging, Managing, and Monitoringp. 195
Managing Across Networksp. 196
Understanding the Competencies of an Extended Enterprise Managerp. 198
Building Blocks for Extended Enterprise Thinkingp. 199
Processes and Structure Need to Adaptp. 202
Developing Extended Enterprise Manager Competenciesp. 204
Teachable Competenciesp. 205
Unteachable Competenciesp. 206
Finding the Right Personp. 207
Network Manager Competencies: What Kinds of Questions to Askp. 208
Extended Enterprises Evolve Over Timep. 210
Summaryp. 212
Metrics for Extended Enterprise Performance Measurementp. 213
Traditional Performance Measures: Focus on Functionsp. 214
Supply Chain Performance Measures: The Enterprise Viewp. 216
Supply Chain Performance Measures--The Supply Chain-wide Viewp. 219
SCOR Modelp. 220
PMG Supply Chain Performance Scorecardp. 220
Balanced Scorecard for SCMp. 223
Extended Enterprise Measuresp. 227
Summaryp. 236
Concluding Remarksp. 237
Endnotesp. 243
Indexp. 257
Table of Contents provided by Ingram. All Rights Reserved.

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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Excerpts

PrefaceThe extended enterprise has been discussed for a number of years,beginning, we believe, with Tom Stallkamp, former purchasing head atChrysler. He transformed supplier relationships at Chrysler by buildingbridges to its suppliers, and he changed the adversarial model that hadruled the U.S. auto industry for decades.The termextended enterpriseconnotes the collaborative relationships among supply chain members.Buyers and sellers work toward a shared vision--gaining a competitiveadvantage and achieving greater end use customer satisfaction, relativeto other supply chains. Chrysler and its suppliers competed againstFord, GM, and the non-U.S.-based OEMs and their supply chains. It isinteresting to note that since the Daimler merger, the collaborativemodel at Chrysler has slowly been supplanted by a different approachto procurement that, we believe, has done very little to foster thetenets of the extended enterprise as put forth under Stallkamp.Some ofthe alleged gains from a more collaborative supply chain are easy todocument, whereas others require a leap of faith. For instance, it iseasy to point to purchase price reduction, lower inventory costs, orquality improvement. We can show, albeit with slightly more work togather data, how the total cost of ownership has been reduced or howcycle times have improved. We have a more difficult time demonstratinghow customer satisfaction, market share, or customer retention can beattributed to closer ties with our supply base. Statements of how OEMshave learned from their suppliers and improved their processes, and howthese gains have led to better supply chain-wide performance are likelyto be met with some skepticism.Yet the extended enterprise is reallyabout creating a defensible long-term competitive position throughstrong supply chain integration, collaborative behaviors, and thedeployment of enabling information technology. Herein lies the challengewe face in writing this book. We advocate close ties among supply chainpartners and argue the importance of the extended enterprise as thepreferred business model for the new millennium. If we look at thecurrent state of affairs, most companies fall short of our normativeparadigm. Our observation is that most firms are not even close todeveloping the requisite mindset; they lack the skills and competenciesneeded and cannot implement the processes that lie at the heart of theextended enterprise.We are open to criticism that we have created anideal world and that we are naive. Our objective is to share our visionof how supply chains should be. We acknowledge that most firms struggleto transform their supply chain relationships. We are aware that thereare obstacles that must be overcome. At the same time, there are a smallnumber of exemplar companies that are much farther along this path.These companies do demonstrate extended enterprise behaviors and arereaping the benefits of cross-company integration or an ability toinstitute design product and process changes with suppliersinstantaneously and on a global basis. We will document thesebest-of-breed examples and use them to support our vision. Theseexamples demonstrate that the time for extended enterprise thinking isnow. To wait is to jeopardize the future competitive position of yourcompany.We advocate that extended enterprise thinking forces thecompany to consider supply chain-wide effects for actions taken andstrategies developed. Concurrently, such thinking also encourages thedevelopment of evaluative criteria that examine cost savings and revenuegrowth. Metrics for evaluating supply chain-wide performance cannotemphasize one to the exclusion of the other, although we admit that thecost-focused measures are more prevalent. Despite the acknowledgednascent state of metrics that examine extended enterprise performance,we believe that valid and reliable measures are being developed and thatany attempt to measure these benefits i

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