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9783322823946

Exzellenz Im Dienstleistungsmarketing

by ;
  • ISBN13:

    9783322823946

  • ISBN10:

    3322823946

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2012-01-16
  • Publisher: Gabler
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List Price: $59.99

Summary

Manfred Bruhn und Heribert Meffert zeigen anhand von acht ausgewählten Best-Practice-Fallstudien aus unterschiedlichen Branchen (wie z.B. Advance Bank, Deutsche Post/Euro Express, Migros, UPS) exemplarisch auf, wie sich Unternehmen in Dienstleistungsmärkten durch eine konsequente Kundenorientierung im Markt durchgesetzt haben.Zum besseren Nutzen für den Leser erfolgt die Darstellung der Fallstudien in einer ähnlichen Struktur.

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