Facebook Marketing All-in-One For Dummies

by Porterfield, Amy; Khare, Phyllis; Vahl, Andrea

• ISBN13: 9780470942307
• ISBN10: 0470942304
• Edition: 1st
• Format: Paperback
• Copyright: 2011-08-09
• Publisher: For Dummies

Summary

A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider?content delivery, promotions,?etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.

Author Biography

Amy Porterfield created "The Simple Social Media Formula" and consults for high-profile companies and industry-leading entrepreneurs.

Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant.

Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.

Table of Contents

Introduction 1

Book I: Joining the Facebook Marketing Revolution 5

Chapter 1: Exploring Facebook Marketing 7

Chapter 2: Creating Your Facebook Marketing Plan 27

Book II: Claiming Your Presence on Facebook 59

Chapter 1: Understanding the Different Types of Facebook Pages 61

Chapter 2: Creating Your Business Page 77

Chapter 3: Administering Your Facebook Business Page 99

Chapter 4: Arranging Your Navigation Menu 129

Book III: Adding the Basics to Your Facebook Page 149

Chapter 1: Posting to Your Page 151

Chapter 2: Understanding and Using iFrames to Customize Your Page 165

Chapter 3: Importing Your Blog Posts to Your Facebook Page 193

Chapter 4: Connecting Your Social Media Accounts 217

Chapter 5: The Fine Print: Legal and Other Considerations 241

Book IV: Building, Engaging, Retaining, and Selling to Your Community 249

Chapter 1: Building Visibility for Your Page 251

Chapter 2: Engaging and Retaining Your Community 279

Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 297

Chapter 4: Expanding Your Existing E-Commerce onto Facebook 309

Book V: Understanding Facebook Applications 321

Chapter 1: Facebook Applications 101 323

Chapter 2: Creating New Streams of Income with Apps 341

Book VI: Making Facebook Come Alive with Events and Contests 361

Chapter 1: Creating Facebook Events 363

Chapter 2: Building Excitement with a Contest 379

Chapter 3: Using Third-Party Contest Applications 391

Chapter 4: Promoting Your Contest and Analyzing the Results 413

Book VII: Advanced Facebook Marketing Tactics 431

Chapter 1: An Introduction to Advanced Facebook Marketing 433

Chapter 2: Marketing with Facebook Social Plugins 443

Chapter 3: Discovering Live Streaming 465

Chapter 4: Stepping Out with Facebook Places and Facebook Deals 479

Book VIII: Facebook Advertising 499

Chapter 1: Advertising in Facebook 501

Chapter 2: Creating a Facebook Ad 519

Chapter 3: Testing, Measuring, and Modifying Your Ad 539

Book IX: Measuring, Monitoring, and Analyzing 557

Chapter 1: Setting Realistic Targets to Identify Success 559

Chapter 2: Exploring Facebook Insights 575

Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 593

Index 609