Fair Trade: The Challenges of Transforming Globalization

by Raynolds; Laura T.

• ISBN13: 9780415772020
• ISBN10: 0415772028
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-06-04
• Publisher: Routledge

Summary

This book explores the challenges and potential of Fair Trade, one of the world?s most dynamic efforts to enhance global social justice and environmental sustainability through market based social change. Fair Trade links food consumers and agricultural producers across the Global North/ South divide and lies at the heart of key efforts to reshape the global economy. This book reveals the challenges the movement faces in its effort to transform globalization, emphasizing the inherent tensions in working both in, and against, the market. It explores Fair Trade?s recent rapid growth into new production regions, market arenas, and commodity areas through case studies of Europe, North America, Africa, and Latin America undertaken by prominent scholars in each region. The authors draw on, and advance, global commodity and value chain analysis, convention, and social movement approaches through these case studies and a series of synthetic analytical chapters. Pressures for more radical and more moderateapproaches intertwine with the movement?s historical vision, reshaping Fair Trade?s priorities and efforts in the Global North and South. Fair Trade will be of strong interest to students and scholars of politics, globalization, sociology, geography, economics and business.

Table of Contents

Illustrations	p. ix
Contributors	p. xi
Acknowledgments	p. xiv
Abbreviations	p. xv
Introduction	p. 1
Globalization and its antinomies: negotiating a Fair Trade movement	p. 3
Fair/Alternative Trade: historical and empirical dimensions	p. 15
Fair Trade in the agriculture and food sector: analytical dimensions	p. 33
Fair Trade in the Global North	p. 49
Northern social movements and Fair Trade	p. 51
Fair Trade bananas: broadening the movement and market in the United States	p. 63
Fair Trade coffee in the United States: why companies join the movement	p. 83
Mainstreaming Fair Trade in global production networks: own brand fruit and chocolate in UK supermarkets	p. 103
Fair Trade in the Global South	p. 123
Southern social movements and Fair Trade	p. 125
Fair Trade coffee in Mexico: at the center of the debates	p. 138
The making of the Fair Trade movement in the South: the Brazilian case	p. 157
Fair Trade and quinoa from the southern Bolivian Altiplano	p. 180
Reconstructing fairness: Fair Trade conventions and worker empowerment in South African horticulture	p. 200
Fair Trade as an emerging global movement	p. 221
Fair Trade: contemporary challenges and future prospects	p. 223
Index	p. 235
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