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9781563673443

The Fairchild Dictionary of Retailing 2nd Edition

by
  • ISBN13:

    9781563673443

  • ISBN10:

    1563673444

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2008-07-23
  • Publisher: Fairchild Books

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Supplemental Materials

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Summary

The new edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts and new terms related to the e-retailing business, with extensive Internet resources.

Author Biography

Rona Ostrow, Lehman College.

Table of Contents

A&P mix to awningp. 1
Baby boom to by the casep. 26
CA to cyclical variationp. 49
DAGMAR to dynamic Web pagep. 105
EAP to eye trackingp. 131
Fabricating material to future datingp. 152
GAFF/GAFFO to GWPp. 177
HABA to hypothesisp. 189
I-am-here-to-help-you approach to ITVp. 197
Jam auction/pitch to just noticeable difference (JND)p. 217
Kanban to known lossp. 220
Label authority tag to luxury goodsp. 222
MA (Metropolitan Area) to mystery approach/techniquep. 234
NAFTA to NYSE (New York Stock Exchange)p. 267
OBC to ownership utilityp. 278
P to pyramid sellingp. 294
QR to quoted pricep. 344
Racetrack floor plan to RWDSUp. 347
SA to systems theoryp. 370
Table to tying clausep. 422
Uber premium to UVMp. 442
Valet fixture to VSIDp. 448
Wage-price spiral to WWWp. 457
XAML to zoom boxp. 466
Bibliographyp. 469
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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