False Images, Deadly Promises

by Malaspina, Ann

• ISBN13: 9781422202333
• ISBN10: 142220233X
• Format: Hardcover
• Copyright: 2008-10-30
• Publisher: Mason Crest

Summary

Though it's illegal to advertise tobacco products on television and Big Tobacco no longer sponsors major sporting events, it doesn't mean that cigarettes have been relegated to the back pages of little-read magazines. Quite the contrary. Though they might not be advertised-at least in the traditional meaning of the word-cigarettes continue to hold a prominent place in the media.

Table of Contents

Introduction	p. 6
Selling Smoke	p. 11
The Camel Who Played the Sax	p. 29
"You've Come a Long Way, Baby"	p. 45
Smoke on the Silver Screen	p. 63
Smartening Up: Teens Get Real About Tobacco	p. 85
Further Reading	p. 102
For More Information	p. 103
Bibliography	p. 104
Index	p. 109
Picture Credits	p. 110
Author/Consultant Biographies	p. 112
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